Expertise Areas
What We Do
Our teams bring The University of Texas at Austin’s story to life with strategic expertise in branding, digital experiences, media outreach, storytelling and more. From elevating the University’s visibility to engaging key audiences, we support the work and mission of UT and serve as a trusted resource for communicators across campus.
Teams
Academic Communications develops and executes communications support and strategies for the Office of the Executive Vice President and Provost and the University’s central academic portfolio, guiding campus-wide marketing and communications planning to advance the University’s key strategic initiatives and priorities.
Brand, Creative & Marketing defines and stewards the University’s brand identity and enterprise-level marketing strategy, shaping how the world sees The University of Texas at Austin and ensuring that every expression of our brand is bold, consistent and unmistakably UT. With expertise in art direction, design, marketing, production and project management, this team creates compelling campaigns and offers guidance on applying the UT brand with confidence.
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Content & Editorial, the team that oversees UT News and the University’s editorial style, delivers compelling and engaging stories that showcase the people and programs that are changing the world every day.
Internal Communications engages and informs our world-class faculty and staff and empowers campus communicators with the tools and resources they need to succeed.
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Issues Management proactively plans and responds to complex issues by identifying, monitoring and analyzing situations or emergencies that impact our faculty, staff and students.
Media Relations manages and fosters relationships between UT and local, regional, national and international reporters, editors and outlets to build visibility and coverage across all forms of media. Working closely with our colleges, schools and units, this team actively engages with media outlets to secure top-tier media coverage of impactful stories, research discoveries and more.
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Multimedia captures the essence of the Longhorn spirit and campus life through dynamic in-house video storytelling and photography.
Social Media showcases the vibrant UT experience through rich content that fosters engagement and builds community.
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Strategic & Executive Communications supports University leaders and programs with influential messaging and strategic guidance.
Web & Digital Services builds seamless digital experiences that connect audiences to UT through more than 100 University websites.