Social Media
Amplifying the UT Story
Social media is one of the most powerful ways we connect with Longhorns everywhere, from current students and faculty members to alumni and future Longhorns around the world. Each post offers an opportunity to engage our audiences, spark conversation and share the remarkable stories unfolding on the Forty Acres and beyond.
Through these platforms, we highlight what makes The University of Texas at Austin a special place to learn, work and grow.
Core Principles
As communicators, we strive to tell powerful stories through rich content across social platforms. When creating content for your college, school or unit, it’s essential to keep these guiding principles in mind:
- Accuracy: Be clear, honest and factual. Don’t mislead or omit key details. Disclose any potential conflicts of interest.
- Confidentiality: Never share private, protected or personally identifiable information (PII). Follow FERPA, HIPAA and University privacy standards. When in doubt, check with your supervisor.
- Pride: Reflect UT’s bold spirit and shared values. Your content should show the excellence, energy and unity of the Forty Acres.
- Respect: Handle negative feedback with professionalism. Avoid slurs, profanity, personal attacks or any conduct that wouldn’t be acceptable in a UT workspace or classroom. When in doubt, check with the UMAC social media team at [email protected].
- Attribution: Always credit creators. Only share content you have rights to use, and follow copyright and fair use law.
- Consistency: Stick to UT’s brand voice and style. Use plain language, active voice and a confident, inclusive tone.
Hashtags to Know
- #WhatStartsHere – Highlight global impact and innovation
- #UTTower – Celebrate Tower moments on campus
- #HookEm – Show your Longhorn spirit