Tag: eCommerce App Development

Magento Vs Shopify – Which is Better for your Business?

Posted on by Kailesh Sanjava

Whether you have a big or small business, one needs to grow fast and explore new options. To choose the most suitable eCommerce platform, one can create, manage, and maintain the online store by adding importance to it. Any small business must make it work with limited resources and cost.

There are few big names like Magento, Shopify, and BigCommerce rolling all over and used by several development companies. To clear your doubt, let’s compare Magento and Shopify and understand their interesting innovations and how they are adapting to the changing industry.

Magento Vs Shopify

Magento is an open-source platform that is traditionally used by larger businesses with a degree of development. It harnesses its functionality that involves a big budget with offering on-premise and cloud-hosted options. Today the businesses are looking for SaaS models that provide continuous updates, including security patches.

Popularity

Since 2004, Magento has been a popular platform for eCommerce stores. It’s used by several companies and builds 21% of the all-eCommerce stores. Magento establishes more than a one-size-fits website builder that comes with its share for users. It’s incredibly popular and powers nearly 1.2% of the internet. At the same time, Shopify has made its name for being an easy-to-use platform and faster grip.

Coding

When talking about coding and the knowledge required, Magento and Shopify are vastly different from each other. Magento mainly uses PHP, while Shopify uses a coding language called Liquid. Here, coding is essential when making a vital decision as it’s determined what can be done to it. Magento is open-source and can be modified, while proprietary code cannot do it. Shopify brings a solution for simple stores and isn’t ideal for complex or specific advanced functions.

Cost

Are you confused about choosing the right platform? It’s essential to understand the effort needed to build your website. Shopify is a software-as-a-service that needs to pay a monthly subscription to access the Shopify tool. Compared to the Magento tool, it offers an enterprise edition where the cost depends on the specific needs of the online store.

Hosting

Magento is a self-hosted solution where the user has to pay for a third-party hosting service. It’s needed to have an essential store where hosting can affect site speed and other products online. The Magento users can host a solution that fits the needs and the price used instead of one option using Shopify.

Add-ons and extensions

Magento and Shopify are the main factors that have the chances of essential software to create an online store and an expected price. The Shopify user can access more features like a gift card and advanced reporting. The Magento user provides a feature that is significantly low per year.

Capabilities

Magento excels with thousands of add-on extensions that provide the unlimited capability to upgrade the website with must-have features. While if we compare Shopify, it’s far behind the integration and extension. One can integrate the store through an affordable extension for Magento.

Scalability

Do you want your business to thrive and grow every year? Choose a platform that has scalability? Shopify is a tool that helps to build a website for a small store with low commitment. At the same time, Magento is well known to have extensive flexibility in making a popular business choice. It comes with a high level of traffic, so if you want a website that can grow and evolve without changing the website down the line.

Additional expenses

Shopify does charge a high transaction fee through external payment such as Braintree, PayPal, and Authorize.net. The price may range from 0.5% to 2.0% that cost monthly subscriptions, which result in low transaction fees. On another side, Magento solves the complex nature of coding language by enlisting the services of a developer to set up and manage the store.

User experience

Create and maintain a website that comes with only a tiny part of an eCommerce business owner. Shopify tends to be much easier than Magento as its preferred options for non-developers. There’s no coding needed when we have a simple solution that already exists. Magento 2 addresses several issues where the user had the original version to make things easier to use.

Themes

Magento and Shopify offer themes that come free and premium. Shopify provides 65 templates for users to choose from and, on the other side, use Magento 2 themes around the world. Both themes tend to be responsive and are mobile-friendly. By using themes, one can add images by changing the wording of features.

SEO

We find nearly 85% of shoppers start their search online, and 75% do not scroll past their first page for results. The study shows that Magento comes on top with Shopify and helps to drive organic traffic to your online store. Magento is not fully for SEO and will need the assistance of Magento SEO company.

Community and support

Magento is a large and active community that offers a wide range of wealth support to users. It means one’ll never have a problem finding a capable developer that works on it. Magento gives access to support and maintenance services via outside developers. Shopify offers beyond support to its customer and comes with a package outline earlier.

Hire Magento Developers – An Ideal Selection for Mounting your eCommerce Website!

Conclusion

In the end, there’s no shortage of eCommerce platforms to choose from. Also, there’s no secret that Magento and Shopify are the big names for doing business. Shopify is the best, which offers a simple design and little commitment. Are you looking to develop an online store with added features, customization, and scalability, then go for Magento. Use improved features as it’s an excellent option for any size of business. Consult our expert team as we have specialized in creating Magento extensions with offering bespoke services for Magento Support and extension building. Let’s discuss your requirement and find out the best solution that best suits your business.

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eCommerce Trends to Follow in 2022

Posted on by Kailesh Sanjava

2020 has sent the world indoors, and 2021 made us online. The lockdown made us realize how powerful digital tools are and how they are growing continuously. Today, consumers are expecting a business to sell online, and with this, eCommerce quickly becomes an essential part of everyday life. Furthermore, online retail resulted in significant changes to the eCommerce landscape. In 2022, the changes will continue to add significant trends, and users need to keep an eye on the updates.

As online shopping is becoming common after the pandemic, the stats show that India is set to become the third-largest retail market globally after the US and China. According to RedSeer, the clocking show will be $350 billion in GMV by 2030.

Talking about the strategy, the eCommerce industry is growing at great speed, and it is accelerating towards offering the best outcome to the user.

  • In the year 2020, the pandemic grew by more than 30%.
  • By the year 2021 end, 2.14 billion global digital buyers increased.
  • eCommerce sales grew 18.1% of retail sales worldwide in 2021.
  • Nearly 81% of consumers conduct online research before they purchase online.

In today’s time, going global is necessary. The year 2022 looks to build incredible momentum by leveraging the trends and tools that define a monumental year for online shopping. Let’s discuss eCommerce trends to look for in 2022.

eCommerce trends to follow in 2022

Product customization remains crucial

A lot of eCommerce stores sell products that the individual customizes. Online stores leverage interactive content to gain in-depth insight into customer needs. With the online sessions, the survey uses quizzes to build products catering to different customer segments. A lot of brands allow users to make changes online.

AI and ML will rule

Online shops such as AI and Machine Learning offer the customer the best-personalized experience by making intelligent product recommendations and using predictive search. AI makes the tech understand repetitive human behavior. In this stage, the product recommended can be prone to errors. But with AI, it offers smart and automated customer search, purchase history, demography, etc. ML enhances the customer experience by using the best technologies.

Search via voice

Talking voice assistants such as Okay Google, Apple’s Siri and Amazon’s Alexa gain traction at increasing rates. People who buy voice assistants use them for little things such as checking the news, playing songs and purchasing online products. The time is coming when more people will use this technology. As of now, voice assistants are not that reliable to operate globally, but developers are trying hard to add different languages, accents, and customer behavior.

Virtual and Augmented reality

Order online, allowing shoppers to make the process easier and wholesome. One can browse variations of products by comparing prices, and features, reading customer reviews and making an informed decision. Virtual and Augmented reality can help to bridge the gap. VR offers a 360-degree view of a place, whereas AR can help place computerized graphics by adding real-life objects.

Chatbots remain significant

Chatbots are common in today’s trending eCommerce industry. As soon as the customer enters your online store, chatbots greet them and help them. This makes the customer feel less alienated and can get easy support. In addition to this, several shoppers prefer to chat with bots and take digital help from them. These automated responses help customers to get a top-notch experience.

Headless eCommerce

Store owners like to have complete control over design and website layout. It offers customers a personalized experience with a theme structured based on the market trend by eCommerce store architecture. At the same time, talking headless eCommerce platforms come with separate front-end and backend layers. This means any changes made in the frontend of the store do not need to follow the change in backend functionality. This feature can help to store using content marketing, digital experience, and SEO of their storefront.

Mobile shopping is still on the rise

In 2020, mobile commerce sales reached $47 billion, which is 31% of the retail eCommerce spending. However, the number would gradually increase by 311 million users in 2025. Mobile eCommerce providers offer a remarkable advantage where one can get an improved customer experience of shopping through an online store using a mobile device. Experts believe that providing a multitude of mobile payment integration is one big step towards getting a better mobile shopping experience.

Social media will continue to influence

Nearly 74% of the total audience relies on social media to make a purchase decision. After browsing it online, this large percentage of users purchase directly from the social media platform. Social commerce is buying directly from social media as it emerges as a form of online shopping. Instagram shopping involves redirecting the customer to an eCommerce store to make certain purchases they saw on the social app. The stats for social commerce revenue have reached nearly $46 billion in the year 2022 and are likely to increase by $37 billion by the year-end.

Navigate through this blog: Want to build eCommerce using Magento 2?

Going green is essential

Nearly 50% of the parents say they would like to purchase products that have environmental causes. The customer becomes more conscious that resources are limited, and one shouldn’t neglect them. Many eCommerce businesses adopt sustainability in their raw materials, manufacturing and packaging. This sustainable model would help the user contribute the best to society by reducing costs and providing the best customer base.

Multichannel personalization will gain popularity

As eCommerce stores collect more and more customer data, Personalization has become popular in the past few years. The stats show multichannel to exceed sales of $491 billion in 2022, which was twice increased from 2021. The pandemic resulted in more customers shopping online, giving a more personalized experience across channels. As the multichannel strategy is used, customers have fun using the best-personalized experience.

Safer with more convenient payment options

This is the final checkout process. In the year 2022, eCommerce businesses will adopt more ways for customers to pay to lower cart abandonment rates. Also, later this year, digital wallet usage increased by 23% from the year 2019. Coming years will make retailers believe in providing all payment options so that customers can pay using an e-wallet, bank transfer, or any cash-based digital method.

What is the future for the eCommerce industry?

It is predicted that eCommerce retail revenue has reached up to $6.54 trillion, making a high jump from $3 trillion by the 2022-year end. Check the below image to get a better idea.

With the above stats, the future is thriving and roaring. The major eCommerce trends will allow us to generate an excellent business strategy for the coming year. There are currently new and future eCommerce trends that we already are sensing. The eCommerce industry is changing and evolving with recent trends.

Wrap up

The above eCommerce trends reflect the super bright future for this industry. The numbers too clearly reflect the great potential for the industry in the coming year. Agile Infoways offer the best eCommerce development services and ensure that our clientele scales their eCommerce business rapidly. If you’re seeking the right experts to get your eCommerce business going, let’s connect and make this happen your way.

Navigate through this blog: How Magento extension helps to grow your eCommerce business?

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Essential Features for Successful E-commerce Store

Posted on by Kailesh Sanjava

eCommerce portals are running constantly with the growing technology trends. Being a business owner, it’s your responsibility to put more effort into finding the new technology that will enhance your web portal. The real motto lies in making your portal more attractive and unique to attract more and more customers. By getting a huge number of customers on your e-commerce portal, you will get better chances to grow your business and boost your sales and revenue. There are many reasons need to keep in mind when you are developing an online web portal. You should always choose the best eCommerce Development Services for making your e-store attractive and usable as per customer needs.

Below-listed are some top features which are required to add while building an e-commerce store

1. Easily usable

It is always said that simple is always effective and makes a long-lasting impact. The more you will keep the simpler design for your e-commerce website, the more you will win customers’ hearts. With a simple design, it becomes easy for users to connect and access the whole e-commerce website in a simpler manner. The motto of keeping the website simple lies in providing an easy interface for customers to shop any product as per their requirements. An easy and simple e-commerce website is preferable by users as compared with an e-commerce site flooded with unnecessary features and complex structure. By adding different shopping categories, product filters, comparison features, and more.

2. Product images with high-resolution

With the advancements in the e-commerce world, all the techniques of selling different products online are changed. If you are aiming to improve your online presence, it is important to focus on customers’ demands and requirements. Talking about product images, now the whole scenario has been revamped as customers want the image view from every point. High-resolution photos are preferred for getting an exact idea about the product that you are buying. Customers want to look at the product from every angle and want to zoom in and out the product to get a closer feel. The reason for adding high-resolution images is important to consider seriously as if your product image will take time in loading or look blur then definitely user will leave your website in seconds. So just focus on the quality of the product images and work on that to get more and more customers on your e-commerce website.

3. Mobile-friendly E-Commerce website

Today, the e-commerce industry is going high with the increased use of SmartPhones. As we are moving ahead in the 21st century, it has become a vital task to make a solid presence on mobile devices. Even Google has announced that if you are having a website then it is a must task to develop a mobile-friendly version of your website to avoid further SEO consequences. Nowadays people prefer mobile phones rather than a computer or laptop which takes time to access the Internet. That’s why it is important to make your website mobile-friendly and reach every single customer from all over the world.

4. Add special offers

It’s a marketing strategy when you add different types of offers to attract customers to your e-commerce website. You can shoot out such offers’ information using email, text and etc. All such things come under the marketing of your e-store which is the most crucial part to provide huge success to your e-commerce business. When customers find a notification of a special offer then they will once think to visit the e-store and look for the listed products. While developing an e-commerce website, you should make sure to shoot some special offers and engage more and more customers on your e-commerce website.

5. Customer reviews

Reviews are very important as they give you an exact idea about the quality of the products and the reliability of the e-commerce website. If you found a great rating of the product then it is easy to understand that the particular product is used by the customer and got a good experience. Negative reviews make a wrong and bad impression of your website on users’ minds. This will reduce customers on your e-store and hence you will face a huge loss in terms of sales and profits. Every shopper first checks customer reviews before buying any product from the online shopping site. That’s the reason customer reviews are playing a vital role in getting a huge number of customers on your website.

6. Add product comparison option

To make your online store more flexible and usable as per customers’ wants, you are required to keep all such things in your mind. Adding a product comparison feature to your e-commerce website will enhance the quality of the website. Also, this feature will help the shopper to compare different products and choose the best among the two. This will benefit both user and owner in different ways as both will get profits. Aiming to make your e-store more engaging and attractive and feature-rich? You need to contact the best e-commerce development company for getting all such effective services. Also, you need to focus on getting the top most eCommerce Mobile App Solutions for reaching as much audience as you can. We all know that mobile customers are increasing day by day and this is the reason for which you have to develop a mobile app for your e-commerce website.

Conclusion

Today, technology is going so far and we need to stay strong in the current competitive market. It’s up to you how you take your e-commerce website on different online platforms. You must think properly before you make any move as one wrong move and you can lose many customers in just seconds. It is observed that if customers don’t like the features of an e-store then they quickly leave that website and search for some other. Having a feature-rich and attractive e-commerce website will provide huge profits and increased sales for your business. Also, you will get better chances to build a strong online reputation and explore your e-commerce business worldwide.

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