Netflix Says It ‘More Than Doubled’ TV Upfront Commitments
Netflix finalized deals with all major holding companies and independent agencies in upfront.
WBD Clarifies How Company Split Affects Ad Sales and TV Upfront
Warner Bros. Discovery said the upfront market has 'held up well.'
TelevisaUnivision Reports ‘Historic’ Streaming Commitments in Upfront
ViX fuels TelevisaUnivision's digital growth in upfront while overall volume remains consistent.
Disney Upfront Has Growth in Sports and Streaming, Overall Volume ‘Consistent’
Sports advertising volume across linear and addressable reached nearly $4 billion, per Disney
Measurement Competitors Try to Snatch the Crown, But Nielsen Remains King for Now
Lawsuits, adtech turmoil, and shifting loyalties define measurement at the 2025-2026 upfront.
WBD and VideoAmp Expand Partnership for ‘2025 Upfront and Beyond’
The companies sign a multi-year deal to deliver currency optionality.
Fox Wraps Upfront, Reaches $2 Billion for Core Sports Properties
Fox closed its upfront talks with double-digit volume growth across its portfolio.
TelevisaUnivision Debuts ViX’s First Microdramas
The first six original titles will premiere across ViX's social channels.
Netflix Says It Will ‘Roughly Double Ads Revenue’ This Year With ‘Nearly Complete’ Upfront
Netflix gives an upfront update during second quarter earnings.
NBCU Closes Record-Breaking Upfront With ‘Highest Ad Sales Volume’ Ever
NBCU is the first major publisher to cross the upfront finish line, with record ad sales commitments.
Alternative Currencies Measure Up: Comscore, iSpot, and VideoAmp Pass JIC Audit
Comscore, iSpot, and VideoAmp get results from JIC audit.
Tubi Shares Ad Strategy After Snapping Up Two Snap Executives
Sharon Silverstein and Katelyn Kroneman join Tubi amid ongoing upfront talks.
Netflix Expands Ad Buying Access Through Yahoo DSP
Yahoo DSP joins The Trade Desk, Google Display and Video 360, and Microsoft as Netflix’s programmatic partners.
Exclusive: Inside Disney’s Plans for the 2025 Cannes Lions
Disney will host a three-day speaker series for the first time, addressing important topics impacting the advertising industry.
OneFox Gets Audience Targeting Boost With TransUnion and Experian
The data integration partnerships will deliver expanded coverage across Fox properties for advertisers.