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The news website Quartz has signed on to Concert, a digital ad marketplace created by Vox Media and NBCUniversal, the companies announced today.
The new partnership allows for a vertical on Concert called, “Concert C-Suite” to reach top executives and, as the companies claimed, the ability to reach 86 million unique monthly visitors among brands that include Recode, Vox, The Verge and CNBC.
Partnering together to reach the C-Suite is an interesting idea, said Brooke Reno, group business director at The Media Kitchen.
“I do think it’s an audience that is very coveted, but also one you could spend a lot of time trying to find how to buy to them efficiently,” Reno said.
“I
