Over the past decade, digital experiences have evolved dramatically, yet many brands still struggle to deliver truly personalized, scalable content that meets today’s audience expectations. Traditional digital experience platforms (DXPs) treat the CMS as just one piece of a fragmented puzzle. But with content as the foundation of every meaningful interaction, changing this dynamic is imperative.
Join industry leader from Code and Theory as they sit down with Contentful to discuss how modern brands are rethinking personalization through a content-first approach. We’ll explore how AI-driven insights, dynamic audience segmentation, and enriched customer data are transforming personalization strategies, not just at the front-end, but at the core of the digital experience itself.
Key Takeaways:
- Learn how leading brands are shifting from fragmented DXPs to content-first strategies that scale personalization seamlessly across channels.
- Discover how AI-driven segmentation, real-time insights, and integrated customer data are creating hyper-relevant content experiences.
- Understand how modern teams are removing bottlenecks, increasing speed-to-market, and maximizing content reuse to accelerate experimentation and impact.
See all upcoming ADWEEK webinars.
Speakers
Sara Sullivan
VP, Solution Engineering, Contentful
Dave DiCamillo
CTO, Code and Theory
