Rating: 5 out of 5 stars
5/5
Audiobook (abridged)3 hours
Marketing for Dummies 2nd Ed.
Written by Alexander Hiam
Narrated by Brett Barry
Rating: 4.5 out of 5 stars
4.5/5
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Marketing
Marketing Strategies
Advertising
Sales
Competitor Analysis
Business Competition
Mentor
Quest
Underdog
Power of Creativity
Strategic Planning
Celebrity Endorsement
Thinking Outside the Box
Market Growth
Advertising & Promotion
Business
Market Share
Creativity
Customer Retention
Planning
About this audiobook
Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.
Discover how to:
- Prepare hard-hitting campaigns
- Plan and stick to your budget
- Use research effectively
- Increase consumer awareness
- Satisfy your clients' needs
- Boost your sales
LanguageEnglish
PublisherHarperCollins
Release dateNov 6, 2007
ISBN9780061555985
Author
Alexander Hiam
Alexander Hiam (San Francisco, CA) is the author of Marketing Kit for Dummies, Streetwise Motivating & Rewarding Employees, and more than a dozen other books. His consulting firm, Alexander Hiam & Associates, specializes in motivational management, leadership, creative problem solving, and conflict resolution.
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Reviews for Marketing for Dummies 2nd Ed.
Rating: 4.6 out of 5 stars
4.5/5
10 ratings2 reviews
- Rating: 1 out of 5 stars1/5
Sep 12, 2025
I would love to write a review about the book, but the app kicked me out after the first few chapters even after I unlocked it. - Rating: 5 out of 5 stars5/5
Sep 9, 2023
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