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EY Tassa
EY Tassa is a bilingual (English & French) entrepreneur, strategist, and systems thinker with over two decades of international experience in operations, fintech, finance, logistic...view moreEY Tassa is a bilingual (English & French) entrepreneur, strategist, and systems thinker with over two decades of international experience in operations, fintech, finance, logistics, and digital transformation. As the Founder and Managing Director of Cheeta Lifestyle Solutions Ltd, he leads innovations that integrate mobile and web technologies to streamline lifestyle solutions across several industries and regions.
EY's career spans global assignments in West and Central Africa, including leadership roles in microfinance, fintech development, and information systems. His work has contributed to high-impact projects with organizations like the United Nations Office for Project Services, and numerous startups and MFIs. He is known for delivering agile solutions that drive measurable business growth, digital inclusion, and service efficiency.
A certified Scrum Master and AWS Solutions Architect, EY also holds multiple technical and business qualifications, including an MBA and a Master's in Agricultural Management. Through the Cheeta Marketing Institute, he now shares his expertise in agile strategy, marketing-systems alignment, and entrepreneurial execution with the next generation of business leaders and marketers.view less
Books by EY Tassa
The Compendium of Marketing Tools: An Encyclopaedia for the Modern Marketer: Compendium of Marketing Tools, #1 Cheeta Marketing Framework: Course Made Simple Rating: 0 out of 5 stars0 ratingsCheeta Marketing Framework: CMF-CSAR Primer Rating: 0 out of 5 stars0 ratings