I was surprised by the depth of coverage I found in this book. There were some great discussions about The Art of Negotiating, Upselling, Missing out on revenue opportunities, and most of all, I liked the discussion about asking for the order. It doesn’t take a genius to know that you have to ask for the order, yet many sales people are reluctant to do so. Reading this book may give them more of a sense of importance about this crucial point of the selling process. If you want the order, ask for it.

Peter Heredia has become one of my favorite Authors in this area of sales, sales training and sales motivation. He doesn’t mince words, or fill the pages with a lot of “fluff”. This book is no exception. Even if I don’t think I will learn anything new, after I read his books I always realize that I learned something new, and/or a new way of looking at things. In this case, "The secrets of superior selling skills" gave me some great ideas about overcoming objections. That has always been a troubling area, how to overcome an objection without sounding too high-pressure. Peter Heredia did a great job at laying out a plan to have your “ammo” ready to fight the objections.

The secrets of superior selling skills" is really a must-read for both sales veterans and for brand new sales people. Everything you really need to know to be successful in sales is covered, really. I even learned a lot about the art of negotiating from this book. It is for sure a worthwhile read. You can spend more on thicker books, but you won’t get better facts and techniques than what is contained in these pages.