Rating: 4 out of 5 stars
4/5
The SWOT Analysis: A key tool for developing your business strategy
By 50minutes
Rating: 3.5 out of 5 stars
3.5/5
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About this ebook
Develop strengths to decrease the weaknesses of your business
This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Determine the strengths, weaknesses, opportunities and threats of your business
• Distinguish the factors that affect the internal functioning and external environment of your business
• Develop a coherent strategy
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Determine the strengths, weaknesses, opportunities and threats of your business
• Distinguish the factors that affect the internal functioning and external environment of your business
• Develop a coherent strategy
ABOUT 50MINUTES.COM | Management & Marketing
50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
LanguageEnglish
Publisher50Minutes.com
Release dateAug 17, 2015
ISBN9782806265838
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Reviews for The SWOT Analysis
Rating: 3.6 out of 5 stars
3.5/5
10 ratings2 reviews
- Rating: 5 out of 5 stars5/5
Mar 7, 2018
great review and very easy to understand how important a SWOT analysis is for your business. - Rating: 3 out of 5 stars3/5
Feb 8, 2020
The book is comprehensible, concise and straight to the point.
Book preview
The SWOT Analysis - 50minutes
The SWOT analysis
Key information
Name: the SWOT analysis or SWOT method is an acronym of the terms Strengths, Weaknesses, Opportunities and Threats.
Uses: this model allows organisations (businesses, public administrations or associations) to quickly identify both its internal factors linked to internal functioning and external factors that depend on the environment in which it is evolving. The SWOT analysis is used as a decision-making tool and to facilitate the development of strategic plans.
Why is it successful? The power of the SWOT analysis lies in its simplicity. As well as being easy to use, it also collects results that can be easily communicated to the public.
Key words:
External factor: an element that an organisation cannot influence, linked to the environment in which it evolves.
Internal factor: an element that can be influenced or modified by the organisation.
Strengths: internal factors of the business that reinforce its competitive position.
Weaknesses: internal factors that weaken the competitive position of an organisation.
Opportunities: external factors that have the power to positively influence the competitive position of an organisation.
Threats: external factors that negatively influence the external environment of an organisation.
Introduction
History
The SWOT analysis originated
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