Blueprint to the Digital Economy (Review and Analysis of Tapscott, Lowy and Ticoll's Book)

Book Presentation: Blueprint to the Digital Economy by Don Tapscott, Alex Lowy, David Ticoll

Summary of Blueprint to the Digital Economy (Don Tapscott, Alex Lowy, David Ticoll)

Book Presentation: Blueprint to the Digital Economy by Don Tapscott, Alex Lowy, David Ticoll

Book Abstract

The digital economy – computers teamed with communication networks – has the potential to transform almost every consumer and business activity. These changes are having the effect of forcing organizations to amend notions and practices about the nature of competition, the process by which wealth is created and even the nature of the firm itself.

In short, the digital economy changes every assumption ever made in business. It is also allowing completely new commercial entities – like e-business communities which use the digital economy to conduct commercial transactions and collaborate to create new wealth – to flourish and grow like never before. And it is forcing established firms to enter into partnerships and alliances with entirely different and disparate business entities.

The common themes of the digital economy include:

An increase in the knowledge content of every product and service.

An emphasis on immediacy – nonstop real time commerce – as the driver of the digital economy.

A need to participate in the creation and exploitation of new markets – both business-to-business and business-to-consumer.

A sector-less economy where historical market segmentation no longer is applicable.

The disintermediation of traditional service providers, and the emergence of others.

The reinvention of learning as a lifetime activity rather than a campus centric activity.

The need for a logistical network to exist in parallel with the digital economy if it is to move forward.

The morphing of the Internet to a system that is robust, reliable