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The Customer Revolution (Review and Analysis of Seybold's Book)
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The must-read summary of Patricia Seybold's book: "The Customer Revolution: How to Thrive When Customers Are in Control".
This complete summary of the ideas from Patricia Seybold's book "The Customer Revolution" shows how a business revolution is underway – customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. In this book, the author explains why you need to focus intently on the quality and consistency of the customer experience you offer, so as not to be at risk from this change of power. This summary explains exactly how you can do that and is a must-read for any manager who wants to succeed in the customer-driven economy.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Customer Revolution" and find out how you can make sure you stay in control and remain profitable.
This complete summary of the ideas from Patricia Seybold's book "The Customer Revolution" shows how a business revolution is underway – customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. In this book, the author explains why you need to focus intently on the quality and consistency of the customer experience you offer, so as not to be at risk from this change of power. This summary explains exactly how you can do that and is a must-read for any manager who wants to succeed in the customer-driven economy.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Customer Revolution" and find out how you can make sure you stay in control and remain profitable.
LanguageEnglish
PublisherBusiness Book Summaries
Release dateNov 12, 2014
ISBN9782511021637
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The Customer Revolution (Review and Analysis of Seybold's Book) - BusinessNews Publishing
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Book Presentation: The Customer Revolution by Patricia Seybold
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Customer Revolution (Patricia Seybold)
1. The Three Key Principles at the Heart of the Customer Revolution
2. How To Create Great Customer Experiences
Book Presentation: The Customer Revolution by Patricia Seybold
Book Abstract
Main Idea
A business revolution is underway – customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. Many commentators call this the Napster phenomenon
where customers created demands the major players in the established music industry were unable to ignore. But the Napster experience didn’t just involve copyright infringement – it was really about letting the customer have it their way. And what happened in the music industry is already happening in every other industry as well, to one degree or another.
Specifically, customers in the digital business era are forcing companies to dramatically alter the way they price and distribute their products and services. Customers are literally wrestling control over the way industries are structured away from suppliers and into their own hands. And yet, this revolution can be either a serious threat or a substantial opportunity to thrive and do more business, depending on how each company chooses to respond.
So how can you embrace and take advantage of the customer revolution? The answer is simple – focus intently on the quality and consistency of the customer experience you offer. Create consistently great experiences for your customers and deliver whatever it is they value the most. Measure what matters to them, monitor how you’re doing and find ways to consistently enhance the customer experience. Do that and you’ll succeed in creating the single most
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