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Transformation Strategy. Sample Plan for SAAB Automobile AB
By A. Afritopic
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The automobile industry is one of the top industries in the developed countries employing over a million people. The competition in the industry is fierce and the price war has brought at least two of the major global players to the brink of bankruptcy. A former subsidiary of General Motors, SAAB Automobile AB, was acquired by a Dutch firm in 2010. SAAB Automobile AB, simply called SAAB, has diverse problems and has not generated profit in the past years. This e-book presents a 10-year transformation plan focused on transforming SAAB into a profitable automobile manufacturer.
LanguageEnglish
PublisherA. Afritopic
Release dateMay 25, 2016
ISBN9781311592156
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Transformation Strategy. Sample Plan for SAAB Automobile AB - A. Afritopic
Transformation Strategy
Sample Plan for SAAB Automobile AB
By
A. Afritopic
Copyright A. Afritopic
Published by A. Afritopic at Smashwords
Contents
1. Title page
2. Contents
3. Executive Summary
4. Introduction
5. Transformation Concept
6. Historical Snapshot of SAAB Automobile AB
7. Analysis of the Automobile Industry
7.1. USA
7.2. Europe
7.3. Japan
7.4. China
7.5. India
7.6. Brazil
7.7. ASEAN
7.8. Russia
7.9. Africa
8. Transformation Plan for SAAB
8. 1. Phase 1 Assessment
8. 2. Phase 2 Project Plan
8. 3. Phase 3 Implementation
8. 3.1. Corporate Culture
8. 3.2. Management
8. 3.3. Employees
8. 3.4. Financial
8. 3.5. Marketing
8. 3.6. Pricing
8. 3.7. Sales
8. 3.8. Partnerships
8. 3.9. Advertisement
8. 3.10. Branding
8. 3.11. Customer relationship
8. 3.12. Risk management
8. 3.13. Research and development
8. 3.14. Benchmarking
8. 3.15. Production
8. 3.16. Distribution Channels
8. 4. Phase 4.Continuous Improvement
9. Conclusion
10. References
3. Executive Summary
The automobile industry is one of the top industries in the developed countries employing over a million people. The competition in the industry fierce and the price war has brought at least two of the major global players to the brink of bankruptcy. A former subsidiary of General Motors, SAAB Automobile AB, was acquired by a Dutch firm in 2010. SAAB Automobile AB, simply called SAAB, has diverse problems and has not generated profit in
the past years. This paper presents a 10-year transformation plan focused on transforming
SAAB into a profitable enterprise.
Keywords: transformation strategy, automobile industry, 10-year transformation, SAAB Automobile AB, General Motors, Spyker, competitive environment
4. Introduction
In its simplest form, business transformation involves a set of actions taken to take a business from an undesired situation to a desired state in its industry segment. The proposed 10-year transformation strategy of SAAB in this paper begins with a general overview of the transformation concept, followed by a historical snapshot of SAAB. SAAB Automobile AB was an original Swedish company founded in the 1930s and entered the U.S. market in the late 1950s. The automobile company was very innovative, introducing new technologies, which made it a popular brand in Sweden. In 1969, SAAB merged with another
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