Hey Leader! Secrets from the Trenches

HEY LEADER!

Secrets from the Trenches

An engineer, scientist, and business coach offers a 60-year perspective of what truly makes a business work.

Publication #30

by

Bill Caswell

Smashwords Edition

Published on Smashwords by:

2650547 Ontario Ltd.

for

Caswell Corporate Coaching Company (CCCC)

Hey Leader!

Secrets from the Trenches

Copyright 28 April 2021 by Bill Caswell

ISBN: 978-0-9810816-9-4

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise) without the prior written permission of both the copyright owner and the above publisher of this book.

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CONTENTS

Prologue

Acknowledgement

The Purpose of Business

The Science of Business

The Business Formulae

The Evolution of the Business

The Keys to Survival (and Prosperity)

1. Cooperating

2. Innovation

3. Profit

4. Avoiding Growing Bureaucracy

5. Succession Planning

Summary

Appendix

Epilogue

Footnotes and References

About the Author

Prologue

My fourth year as a budding electronics engineer exposed me to my first taste of the complex managing puzzle. More than 50 years later, after a stint coaching firms all over the world to individual successes, I found that the complex is really quite simple.

To share these ends, I lay out in a few pages a definitive set of guidelines