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Ebook64 pages22 minutes
The Digital Marketing Masterclass: From Beginner to Pro
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About this ebook
This course is designed to provide a comprehensive understanding of digital marketing concepts and strategies. It covers a range of topics, including SEO, social media marketing, email marketing, Google AdWords, Google Analytics, and more. The course is suitable for beginners who want to learn how to market their business online.
LanguageEnglish
PublisherModisana Mosweu
Release dateNov 5, 2023
ISBN9798223742111
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Book preview
The Digital Marketing Masterclass - Modisana Mosweu
Course Outline
The course is divided into 10 lessons, each covering a specific topic. Here is an overview of the lesson topics:
Introduction to Digital Marketing
Overview of digital marketing
Benefits of digital marketing
Digital marketing channels
Market Research
Understanding your target audience
Conducting market research
Analyzing market data
Website Design and Development
Website design principles
Website development tools
Creating a website from scratch
Search Engine Optimization (SEO)
Understanding SEO
Keyword research
On-page optimization
Off-page optimization
Social Media Marketing
Overview of social media marketing
Social media platforms
Creating a social media strategy
Engaging with customers on social media
Email Marketing
Overview of email marketing
Building a mailing list
Creating effective email campaigns
Measuring email campaign success
Google AdWords
Overview of Google AdWords
Creating an AdWords account
Creating profitable advertising campaigns
Measuring AdWords campaign success
Google Analytics
Overview of Google Analytics
Setting up Google Analytics
Analyzing website traffic
Measuring website performance
Content Marketing
Overview of content marketing
Creating a content marketing strategy
Creating high-quality content
Measuring content marketing success
Final Project
Applying digital marketing concepts to a real-world scenario
Creating a digital marketing strategy for a business
Presenting the digital marketing strategy
Brief Description: This course is designed to provide a comprehensive understanding of digital marketing concepts and strategies. It covers a range of topics, including SEO, social media marketing, email marketing, Google AdWords, Google Analytics, and more. The course is suitable for beginners who want to learn how to market their business online.
Course Objectives
By the end of this course, you will be able to:
Understand the fundamentals of digital marketing
Create a digital marketing strategy for your business
Use SEO to improve your website’s ranking on search engines
Use social media to promote your brand and engage with customers
Use email marketing to build a mailing list and reach out to customers
Use Google AdWords to
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