Strategies and Techniques for Earning with E-commerce

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Introduction to E-commerce

Each paper in this collection is devoted to a different product or segment. The papers describe its distinguishing features, marketing strategies, and other insights. The work has no claim to completeness. The author believes that readers could benefit by having this information in a single document rather than having to collate information from various publications. Moreover, various strategies are often not exclusive to the friend e-commerce segment. They could often be used in more than one segment. Keeping these in mind, the author issues this guide. The author makes a comprehensive effort in an unsolicited manner, using public materials for a free dissemination of knowledge. The author appreciates feedback and guidance from authors and diligent readers.

The growing penetration of e-commerce in every sphere of our lives has made users familiar with the various offerings in each segment. It has become both an attractive opportunity and a fierce challenge for those aspiring to earn their living through e-commerce. The existing business models are evolving and new techniques are emerging. It is still evolving and adapting quickly to changing market conditions. This is the right time to relook at the opportunities and techniques for earning with e-commerce. This work brings together those insights and provides a guide for individuals, start-ups, and established businesses. It draws upon papers that provide such insights and presents those insights in a coherent manner to guide the business of readers. The paper directs readers to sources of further insights on each business. It is rich in references.

Definition and Evolution of E-commerce

E-commerce originated from electronic data interchange (EDI) – the digital exchange of documents between businesses – but now modern technologies for marketing, especially great computing power, automation servers, multimedia documents, web browsers, web servers, seeking agents, steep exponential adjustments in the value of communications, increases in computing power, powerful (and rigid) LANs and WANs, high-definition models of users and business partners, open network environment, etc. have contributed to great changes in e-commerce compared with EDI. Online shopping is done using these techniques and has exploded from previous levels. Some techniques for doing online shopping are: personalizing a web storefront or an order form to accommodate individual consumers, automatically distributing different virtual business cards with sales discounts to customers, automatically distributing information to customers about products related