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How to Learn Digital Marketing from Scratch and Alone - Volume 05: GrowthHacking: Innovative Strategies for Fast Growth
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About this ebook
In the dynamic world of digital marketing, GrowthHacking stands out as an innovative methodology to boost the growth of startups and online businesses. If you are looking for a complete guide to mastering this area, this series of 17 Chapters will accompany you on a comprehensive learning journey.
In this first Chapter, we will unveil the secrets of GrowthHacking:
In this first Chapter, we will unveil the secrets of GrowthHacking:
- What is GrowthHacking? A marketing philosophy that combines experimentation, data analysis and creativity to achieve rapid and sustainable growth.
- Why is GrowthHacking important? In a competitive market, companies need agile and efficient strategies to stand out. GrowthHacking offers this solution, optimizing resources and maximizing results.
- What are the benefits of GrowthHacking? Increased traffic, qualified leads, conversions and customer retention, all with a focus on ROI (Return on Investment).
LanguageEnglish
PublisherBookRix
Release dateAug 1, 2024
ISBN9783755484417
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Book preview
How to Learn Digital Marketing from Scratch and Alone - Volume 05 - Max Editorial
Chapter 1: GrowthHacking: What It Is and Why You Need to Know
In the dynamic world of digital marketing, GrowthHacking stands out as an innovative methodology to boost the growth of startups and online businesses. If you are looking for a complete guide to mastering this area, this series of 17 Chapters will accompany you on a comprehensive learning journey.
In this first Chapter, we will unveil the secrets of GrowthHacking:
What is GrowthHacking? A marketing philosophy that combines experimentation, data analysis and creativity to achieve rapid and sustainable growth.
Why is GrowthHacking important? In a competitive market, companies need agile and efficient strategies to stand out. GrowthHacking offers this solution, optimizing resources and maximizing results.
What are the benefits of GrowthHacking? Increased traffic, qualified leads, conversions and customer retention, all with a focus on ROI (Return on Investment).
Chapter 2: The Growth Hacker Mindset: Thinking Like a Growth Expert
A successful Growth Hacker is not limited to techniques and tools. He has a unique mindset that drives him to seek innovative solutions and achieve exceptional results. In this Chapter, you will discover:
The essential characteristics of the Growth Hacker mindset: Proactivity, creativity, focus on data, constant experimentation and ability to learn from mistakes.
How to develop the Growth Hacker mindset: Embrace the culture of continuous learning, challenge the status quo, question assumptions and seek inspiration in different areas of knowledge.
Examples of Successful Growth Hackers: Learn from the stories and strategies of GrowthHacking greats like Aaron Schwartz, RandFishkin, and Brian Chesky.
Chapter 3: Diving into the GrowthHacking Funnel: A Roadmap to Growth
GrowthHacking is based on a structured funnel that guides the process of customer acquisition, activation, retention and loyalty. In this Chapter, you will have an in-depth look at each step:
Acquisition: Attract new visitors to your website or business using techniques such as
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