7 Best WordPress Plugins to Boost Conversion

In the competitive world of online business, increasing your website's conversion rate is crucial. Whether you're looking to grow your email list, improve sales, or increase user engagement, having the right tools at your removal can make all the difference.

WordPress offers a vast array of plugins designed to help you boost conversions and optimize your website for success. Here are the top 7 WordPress plugins that can significantly enhance your conversion rates.

This article, therefore, highlights seven of the best WordPress plugins for boosting conversion, all with features aimed at helping you reach your conversion goals and expand your business.

7 Best WordPress Plugins to Boost Conversion

Here is the List of 7 Best WordPress Plugins to Boost Conversion:

1. OptinMonster

OptinMonster is a powerful lead generation plugin that helps you create attention-grabbing opt-in forms to convert visitors into subscribers and customers. With its drag-and-drop builder alongside advanced targeting options; OptinMonster guarantees personalization campaigns’ results maximization.

Key Features:

• Drag-and-drop builder for easy form creation
• Exit-intent technology to capture abandoning visitors
• A/B testing to optimize form performance
• Multiple form types (popups, slide-ins, etc.)

Advantages:

• Easy setup process with no coding required
• Highly customizable templates for creating eye-catching opt-in forms
• Exit-intent technology to capture leads before they leave your site

Disadvantages:

• Pricing plans may be prohibitive for small businesses or startups
• Limited analytics and reporting features compared to standalone email marketing platforms.

Pricing: Pricing starts at $5.97 per month for the Basic Plan.

2. Thrive Leads

Thrive Leads is a comprehensive lead generation plugin that offers a variety of opt-in form types and advanced targeting features. With its simple interface built on extensive functionalities; Thrive Leads is meant for easy designing and deployment of captivation purposes.

Key Features:

• Drag-and-drop form editor
• A/B testing and analytics
• SmartLinks and SmartExit
• Detailed targeting and triggers

Advantages:

• Flexible design options for creating custom opt-in forms
• Advanced targeting rules to deliver personalized offers to specific audience segments
• Detailed reporting and analytics to track form performance and conversion rates

Disadvantages:

• Learning curve for beginners due to the extensive feature set
• Pricing plans may be expensive for smaller websites or businesses

Pricing: Pricing starts at 99$ per year

3. TrustPulse

TrustPulse is a social proof notification plugin that leverages the power of social proof to build trust and boost conversions. thereby creating urgency and fear of missing out (FOMO) among others hence encouraging conversions

Key Features:

• Real-time event tracking
• Customizable notification messages
• Advanced targeting options
• Detailed analytics and insights

Advantages:

• Easy setup process with no coding required
• Instantly boosts credibility and trust with website visitors
• Flexible design options to match your website's branding and aesthetics

Disadvantages:

• Limited customization options compared to more advanced social proof plugins
• Pricing plans may not be suitable for smaller websites or businesses

Pricing: Pricing starts at $5 per month for the Basic Plan.

4. WPForms

WPForms is a user-friendly form builder plugin that allows you to create contact forms, survey forms, registration forms, and more with ease. WPForms’ drag-and-drop builder and pre-built templates make it easy for users to create customized forms for customer information capture and lead generation.

Key Features:

• Drag-and-drop form builder
• Pre-built form templates
• Smart conditional logic
• Integration with popular email marketing services

Advantages:

• Intuitive interface for creating and managing forms without technical expertise
• Seamless integration with WordPress themes and plugins
• Robust features for collecting and analyzing form submissions

Disadvantages:

• Pricing plans may be prohibitive for smaller websites or businesses
• Some advanced features may require upgrading to higher-tier plans

Pricing: Pricing starts at $49.50 per year for the Basic Plan.

Also Read: How to Create a Contact Form in WordPress

5. RafflePress

RafflePress is a giveaway plugin that allows you to create viral contests and giveaways to grow your audience and increase engagement. The interface is simple to use while there are other viral sharing options provided by RafflePress that help one make successful contests or giveaways.

Key Features:

• Drag-and-drop giveaway builder
• Pre-built templates
• Viral sharing features
• Fraud protection and winner selection

Advantages:

• User-friendly interface for setting up and managing giveaways
• Built-in fraud protection and winner verification features ensure fairness
• Integration with popular email marketing services for seamless lead capture

Disadvantages:

• Advanced features like social media integrations and analytics available only in paid plans
• Limited customization options for giveaway design and branding

Pricing: Pricing starts at $39.50 per year for the Basic Plan.

Also Read: 7 Powerful Analytics Plugins for WordPress

6. WooCommerce

WooCommerce is a powerful eCommerce plugin that facilitates easy creation and management of online stores. Besides having an extensive set of features and flexibility; WooCommerce enables one to optimize his/her store for conversion through customizable product pages, secure payment gateways and comprehensive order management facilities.

Key Features:

• Customizable product pages with multiple variations and options
• Secure payment gateways for accepting payments from customers
• Comprehensive order management tools for tracking sales and inventory
• Integration with popular shipping carriers for seamless order fulfillment

Advantages:

• Wide range of extensions and add-ons to enhance functionality
• Flexible design options for creating unique and engaging product pages
• Built-in marketing and promotional tools to drive sales and conversions

Disadvantages:

• Learning curve for beginners due to the complexity of setting up and managing an online store
• Additional costs may be incurred for premium extensions and add-ons.

Pricing: Free to download and use. However, some extensions and add-ons might have additional costs.

Also Read: 8 Must Have WooCommerce Security Plugins

7. WP Social Proof

WP Social proof is another social proof plugin that showcases recent customer activity notifications; thereby building trust among visitors by portraying them with real-time customer activities such as purchases, sign-ups among others hence creating urgency which in turn influences conversions.

Key Features:

• Real-time customer activity notifications to showcase recent interactions
• Customizable notification messages and design options
• Smart targeting options to display notifications to specific audience segments
• Integration with popular eCommerce platforms and email marketing services

Advantages:

• Easy setup process with no coding required
• Instantly boosts credibility and trust with website visitors
• Flexible design options to match your website's branding and aesthetics

Disadvantages:

• Limited customization options compared to more advanced social proof plugins
• Pricing plans may not be suitable for smaller websites or businesses

Pricing: Pricing start at $57.00 per year for essential plan

Conclusion

Choosing the right plugins can make a significant impact on your WordPress website's conversion rates. The plugins listed above offer a range of features designed to optimize your site for higher engagement and conversions. By integrating these tools, you can create a more effective and user-friendly experience for your visitors, ultimately driving better results for your business.