PM Quiz Day 8

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Question 1

Which of the following best describes a market segment?

  • A group of products with similar features

  • A group of potential customers sharing similar characteristics

  • A marketing campaign targeted at all consumers

  • A group of competitors in the market

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Question 2

Which factor is NOT commonly used for market segmentation?

  • Demographics

  • Geography

  • Product color

  • Psychographics

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Question 3

Horizontal differentiation is characterized by:

  • Consumers selecting products based on objective superiority

  • Subjective consumer preferences when products are comparable in quality

  • Products being standardized and identical

  • Only price-based competition

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Question 4

Observational research in marketing is best used to:

  • Collect opinions via surveys

  • Create branding campaigns

  • Conduct statistical analysis

  • Record real-time consumer behavior without interference

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Question 5

Which factor is least likely to directly influence market potential?

  • Consumer preferences

  • Market size

  • Competitor activities

  • Office interior design

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There are 5 questions to complete.

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