Bobbie

This week, as inboxes fill with standard out of office replies, we’re reminded that millions of caregivers, parents, and essential workers don’t have that luxury. There is no “off switch.” No guaranteed pause. No paid time to recover, reset, or simply take a breath. As a team of majority parents, we know that logging off from work often means logging right into motherhood. And that invisible labor is anything but optional. That’s why we’re proud to stand alongside Paid Leave for All to spotlight a crisis that can no longer be ignored. This year alone, more than 450,000 women have left the workforce: one of the sharpest drops we’ve seen outside the pandemic. Burnout is at a high. Affordable child care is out of reach for many. And without federal paid family and medical leave, when 1 in 4 mothers return to work just two weeks after having a baby, we’re well past breaking point. The cost is profound. Families lose income. The economy loses talent. And caregivers—primarily women—carry the burden. So this Thanksgiving week, we’re flipping the script with a different kind of out of office. One that calls out the truth: our most meaningful work is often the work that doesn’t come with PTO. Care isn’t a break from work. It is work. What are you stepping out of the office for this week? #OutOfOfficeForCare #PaidLeaveForAll

We are proud to share that we won three Anthem Awards for our impact work this past year. The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. 🏆 'Everybody's Gotta Eat' Campaign with Molly Baz is a Gold Winner in Diversity, Equity & Inclusion: Partnership or Collaboration 🏆 'Ask for Help?' Campaign with Meghan Trainor is a Gold Winner in Health: Partnership or Collaboration 🏆 LA Wildfire Rapid Response is a Bronze Winner in Humanitarian Action & Services: In-Kind Contributions & Drives Here at Bobbie, we believe that we can and should use our platform to change culture, support modern parenthood and show up in times of crisis. These three campaigns are rooted in each of those beliefs. And while it's always an honor to be recognized for the work we do, it's the notes of appreciation we receive from parents on a weekly basis that will always be our Northstar. Thank you to the Anthem Awards committee and all the voters for these awards. More on all of the amazing Anthem Winners here. https://vist.ly/4eytj

It's official 🎉 Bobbie is the first organic infant formula ever available on Costco Wholesale shelves in the US. After a successful digital run where Bobbie sales doubled the goal, we are rolling out into select Costco stores to bring a high quality, organic formula at our most accessible price point ever. As a trusted formula company here in the U.S, we are proud to expand into the Costco community, a place that shares the same values as Bobbie of putting our customer first, building loyalty at every touchpoint, and being vocal for the issues that matter to us. So go grab a hot dog 🌭 and the new two pack of Bobbie! Read more in the comments from Modern Retail about our latest retail expansion. https://lnkd.in/eHcU8PSC #cpg #costco #club #retail #retailexpansion #organic #usdaorganic

An important note from our CEO, Laura Modi on the state of the infant formula industry:

When CBS News asked if they could sit down with our CEO and co-founder Laura Modi we said of course and we invited them into our manufacturing facility in Heath, Ohio to see for themselves how our USDA Organic formulas are made. Reporter Meg Oliver wanted to dive into the recent Consumer Reports testing on 41 infant formulas from the US, UK, and EU- half of which tested for concerning levels of heavy metals and/or chemicals. Bobbie was proudly named a Top Choice by Consumer Reports for our low and non-detect levels. A snippet below and a link to the full CBS story in comments!

We are 150 voicemails away from our goal to send 1,000 personal stories to lawmakers about how a lack of paid leave or access to safer births in the US has impacted you or someone you know. Want to help us hit our goal? Please call ☎️ 732-QQ-CARDI ☎️ and sound off. We're logging every call, printing it out and bringing it straight to lawmakers. The government may be off work, but we are not. Can you take 2 minutes and share your story? Tag in a friend who should as well. 📸 Photos below from our Brooklyn Bobbie Booth Pop Up last weekend where 100+ parents entered the booth to call Cardi B and share their story. 💚 Thank you to Loop Activations for supporting our experiential pop up this weekend

We built a green phone booth and yes, we bedazzled the phone. This weekend the Bobbie Booth was born. As our Cardi Bobbie campaign continues into experiential, our team showed up in Brooklyn to help reach our goal of sending 1,000 stories to Congress from parents impacted by the lack of paid leave or access to safe births in this country. To our surprise, when we showed up at 7:30 in the morning-- there was already a short line waiting to sound off. Parents came with stories prepared, written out, and ready to share their story and help us make an impact. We're so close to hitting our 1,000 voicemail goal- you can hit the last few by calling 1-732-QQ-CARDI. Thank you to our non-profit partners birthFUND, 4Kira4Moms, Inc., and Paid Leave for All helping us personally meet with every single person in line. The energy was uplifting and we're hopeful we can take each of these voicemails to lawmakers so their voices can be heard. ✊

A note from our co-founder and CEO, Laura Modi: Families who rely on SNAP are about to lose benefits that help them pay for essential foods, like infant formula. Feeding cannot wait on funding. So while the government remains shut down, we’re showing up. Starting today, SNAP eligible families can access Bobbie Organic Original for $14/can, which is $1 an ounce. We realize this is not a full solution to the systemic issues happening, or the stress so many families are under — but it’s how we are able to urgently show up for families in this moment. As an American-made, mom-led company, my hope is this helps some families who are navigating how to keep their babies fed during this expected funding gap. If you are a family impacted by the potential loss of SNAP and need this access to baby formula, visit the link in comments below. -Laura

This is what it means to join Bobbie. We celebrate you when you leave us because it means you’ve hit a new parental milestone. We care when there your community is in crisis— floods, fires, hurricanes— and we personally reach out to check in on you. We rally our community behind shared issues and ask you to get loud with us. We give you peace of mind that you will never run out with our Bobbie Promise for subscribers. And of course, we help you feed with confidence. Thank you Lindsay Linhart for being a part of the Bobbie fam 💚

It is even official until the LinkedIn balloons hit the feed? It's officially been one week since Cardi Bobbie joined as our Chief Confidence Officer and she's already hitting her KPIs: ✅ Helping millions of parents feel confident in their feeding choices. ☎️ Encouraging thousands of parents to sound off for paid leave and safer births in the U.S. 🤰🏾Boldly using her platform and reach to speak up about the Black Maternal Mortality Crisis, educating our communities about this critical issue. 📰 Making headlines from Vogue to AdWeek to Parents Magazine with her unapologetic hot takes as a pregnant, working mom. At this rate- she's headed towards a promotion in Q1. What do you think? We'll take a 360 review on her performance, peer feedback welcome.