Bombora

⏱️ Only 10 days until our next webinar: Lead gen decoded: the data-driven launch that engaged a changing marketing in one year on December 11 at 11 AM EST. In a conversation with Bombora Partner Success Manager 🤘🏻 Nina Interlandi Bell, DATIA K12 Founder & CEO James Callan and will reveal how they launched a new lead generation business in the K–12 education market and scaled it in under a year. 🚀 Discover: → How the team combined human outreach with AI to boost conversion → How Intent data combined with audience signals found an underserved segment → How they prioritized leads based on behavioral patterns and engagement signals Secure your spot today 👉 https://hubs.ly/Q03WgXbz0 #B2BMarketing #IntentData #LeadGeneration #DataDriven #K12Education #B2BPublishers

ICYMI: The B2B ecosystem just got more connected 🔗 Last month we introduced Curated Ecosystem Audiences — a first-of-its-kind solution that brings partner-powered data into ready-to-activate B2B segments. In collaboration with Crunchbase, Definitive Healthcare, G2, and HG Insights, we're turning proprietary B2B data into addressable audiences on platforms like The Trade Desk, DV360, Reddit, and LiveRamp. What this means: ✅ Richer signals from trusted data leaders ✅ Greater flexibility across activation platforms ✅ Unparalleled reach to the accounts that matter This is Bombora connecting the B2B ecosystem to help you reach your prospects and customers — wherever they are. 📖 Read the announcement: https://hubs.ly/Q03VYQLm0 #B2BMarketing #IntentData #AudienceActivation #Bombora #B2BData #ProgrammaticAdvertising #MarTech

📊 Did You Know? The most effective B2B audience segmentations go beyond firmographics and demographics—they layer in real-time Intent signals. When you know which accounts are actively researching solutions in your category, you can deliver timely, relevant messaging that converts. At Bombora, our Company Surge® Intent data reveals which companies are in-market right now. Then our Digital Audiences make those insights deployable...everywhere across your tech stack. Not just big data. Data that lets you do big things. Learn more → https://hubs.ly/Q03VXMgw0 #Intentdata #B2Bmarketing #AudienceSegmentation #GTMStrategy

✅Mark your calendars for our next webinar: Lead gen decoded: the data-driven launch that engaged a changing marketing in one year on December 11 at 11 AM EST. In a conversation with Bombora Partner Success Manager 🤘🏻 Nina Interlandi Bell, DATIA K12 Founder & CEO James Callan and will reveal how they launched a new lead generation business in the K–12 education market and scaled it in under a year. 🚀 Discover: → How the team combined human outreach with AI to boost conversion → How Intent data combined with audience signals found an underserved segment → How they prioritized leads based on behavioral patterns and engagement signals Secure your spot today 👉 https://hubs.ly/Q03VRKVm0 #B2BMarketing #IntentData #LeadGeneration #DataDriven #K12Education #B2BPublishers

Last month Bloomberg reported "BlackRock Nears $40 Billion Data Center Deal in Bet on AI." Which got us wondering…can Intent data predict if a company is planning a major investment in AI infrastructure? 🔮 We analyzed BlackRock's research patterns across 9 AI-related topics throughout 2025. The data revealed significant surges in Q3—right before the announcement. When we compared BlackRock to other tech companies investing in AI infrastructure, the patterns aligned. See the full analysis here:: https://hubs.ly/Q03VHTYr0 #IntentData #Predictive #AItrends #AI

97% of B2B marketers say targeting specific personas is critical to GTM success. With 13+ people in buying decisions, how do you know which personas are driving the deal? Bombora's new B2B Personas enrich Intent data with functional area, seniority, and decision-maker status. With persona-level insights, you have the power to tailor outreach by role: → IT: focus on technical capabilities → C-suite: outline the strategic ROI → Finance: demonstrate cost reduction opportunities Discover how to move beyond account-level intelligence in this article: https://hubs.ly/Q03VshB_0 #IntentData #B2BMarketing #BuyingGroups #ABM #GTMStrategy #B2BSales

Bombora and StackAdapt are setting a new standard for how data and programmatic media work together to drive B2B growth. Listen to what Michael S., SVP of Advertising Technologies at StackAdapt has to say about our partnership in this video. Learn more about how Bombora and StackAdapt are building the next generation of B2B advertising here: https://hubs.ly/Q03VdF-l0 #B2BMarketing #DigitalAudiences

Big news! Our expanded StackAdapt integration is here 🎯 StackAdapt customers have direct access to Bombora's comprehensive suite of B2B digital audiences right within their platform. The result? Smarter, more scalable B2B campaigns with: → Limitless audience customization → Truly unified, omnichannel activation → Access to billions of targetable B2B decision makers globally → Account-level measurement for real-time optimization Learn more here https://hubs.ly/Q03V78Gw0 #B2BMarketing #digitalaudiences

Stop relying on single data points. Start building recipes. 🥘 Top-performing GTM teams develop formulas combining multiple signals: → Strong ICP fit (firmographics + technographics) → First-party signals (recent website visits) → Third-party intent (active research on relevant topics) → Technology install data (compatibility opportunities) But here's what most teams get wrong: they don't measure at scale. As our Co-founder Michael Burton says: "The right question is: 'Did this signal improve our conversion percentage across hundreds or thousands of attempts?'" Real signal effectiveness only emerges when you measure at scale—then align sales and marketing around what works. Read the full article: https://hubs.ly/Q03THdCt0 #B2BMarketing #IntentData #EfficientGrowth #GTMStrategy #DataDrivenSales

📣 This Wednesday! Can you see who's really driving buying decisions in your target accounts? Or are you flying blind? Join us Wednesday, November 19 at 1:00 pm ET as Bombora's Putney Cloos and Charles Crnoevich reveal how to unlock persona-level visibility and turn it into GTM advantage. 💻 Register now: https://hubs.ly/Q03Tz8P30 #Intentdata #B2Bmarketing #GTM #BuyingGroups