CTP

As the holiday rush picks up, this November delivered more than just turkeys. Read more in this month’s #MarketingMinute:   🎥 Fox News Media pairs with Palantir Technologies to bring new custom AI tools to the newsroom. 🎤 Apple Podcasts announces the top charted podcast of 2025. 📱 Social media is picking up their game this holiday season, leading marketers to find more unique ways to stand out.  💗 💚 Wicked: For Good hits the theaters as do the Wicked themed water bottles, perfumes, and more hit the stores. https://lnkd.in/eUnQekzq

Big news for Cambridge 🎉 Join us in raising a glass and congratulating our partners at the Cambridge Office for Tourism for bringing The MICHELIN Guide to our region for the very first time - and what a debut it was. Eight Cambridge restaurants have been featured in the 2025 MICHELIN Guide! We’ve always known that Cambridge’s vibrant food scene is one to be celebrated, but this recognition elevates Cambridge as a must-visit destination for foodies around the world. We’re proud to partner with the team at the Cambridge Office for Tourism and are thrilled to see their vision, dedication and hard work make such a meaningful impact.

In every great season, there’s a moment when a leader steps up and changes the energy in the locker room. Today is one of those moments for us. We’re excited to share that Lexi Panepinto will be leading CTP Sports, our practice devoted to helping sports brands – and brands looking to play in the sports space – elevate their game. If you’ve had the privilege of working with Lexi, you already know the kind of talent we’re talking about. A former Division I athlete with a dynamic professional background, Lexi brings a powerful blend of competitive drive, strategic clarity, and creative instinct. She’s helped shape work for broadcast networks, leagues, teams, events, and partners across the sports ecosystem, always pushing for ideas rooted in human impact, emotional connection, and standout storytelling. And she’s a great teammate. That matters here, because CTP’s sports work has always been powered by a deep bench of creative communications pros who understand how to navigate fan passion, media attention, community expectations, and the unique pressures of the sports world. We are incredibly fortunate to have her leading this next chapter. Learn more about Lexi in our latest blog. https://lnkd.in/emkaU3Vr

What a fantastic night last night celebrating mentorship at the Mass Mentoring Partnership “Cheers to Mentoring” celebration. Working to ensure every young person in Massachusetts has access to the supportive, empowering mentoring relationships they need to grow into thriving, engaged adults, MMP strengthens not only individual lives, but entire communities. Grateful for the incredible impact they make every day, and proud to champion an organization that believes so strongly in the power of relationships to change lives.

In this blog, Steve Angel, EVP Managing Director at CTP, dives into the power of branding amidst uncertainty. Renewable energy organizations are facing a pullback, and many climate-tech programs are considering how they can position themselves through voice and branding. https://lnkd.in/erFuvXHw

As our president, Fred Conover, reminds us in his blog about a Marine turned coaching legend, the hidden scars of war are felt by too many men and women who have served. We think of them today as we thank all our Veterans, grateful for their courage, sacrifice, and resilience. #VeteransDay https://lnkd.in/eJNcpmky

As AI continues to reshape how we create and communicate, understanding its impact on marketing is key. Last week, CTP's Isaac Collins joined industry leaders at the Google X 4As Workshop to dive into new ideas and hands-on learning with Google’s latest AI innovations.

Massachusetts may lead the nation when it comes to road safety but advocates and transportation leaders know that’s not enough. So we worked with our client Fundación MAPFRE, MassDOT and Massachusetts Municipal Association to deliver the second annual Mass Road Safety Summit. United in the mission to achieve Vision Zero, the Summit brought together transportation leaders, public officials, and safety advocates all committed to making Massachusetts roads even safer. Thank you to all who made the summit a success. #RoadSafety #VisionZero

Congratulations to our clients at Breeders’ Cup World Championships, FanDuel, and Del Mar on another successful year of World Championships. Producing a world-renowned international sporting event takes vision, dedication, and teamwork. Each year, this team delivers an unforgettable experience, and we are proud and honored to be part of it.

This month, haunting met happenings in the world of brand campaigns and social media. Check out what's in October’s #MarketingMinute. 🕷️ Dunkin'’s "Spidey D" Spider Donut brought chaos and comedy to its social platforms. 📲 The latest social media updates from Instagram, X and Bluesky. ⚾ Boston’s reputation as an ultimate sports city continues with a WPBL team on the way. https://lnkd.in/eMW7yZZp