We’re thrilled to announce that Fantix’s adtech AI platform has been acquired by Life360! This marks an exciting milestone for our company and a testament to the power of the AI-driven innovations we’ve built over the years. With this acquisition, Life360 is integrating our advanced AI models for audience intelligence and data collaboration into its growing advertising business. These models will help power new, privacy-centric marketing solutions for Life360’s brand and agency partners, unlocking deeper insights and improved campaign performance. While our adtech platform is moving forward as part of Life360, Fantix itself remains focused on the future. Supernova™, our cutting-edge synthetic data and consumer research model, continues to be a core priority, together with our data federation and federated learning framework. We remain committed to building scalable, privacy-forward solutions that drive the next evolution of market intelligence. For our investors and partners, this acquisition validates our AI-driven approach to audience modeling and reinforces our position as a leader in business data science innovation. The expertise and technology behind Fantix’s adtech stack will now have an even greater impact within Life360’s ecosystem, while Fantix itself will continue pioneering new frontiers in AI generated synthetic data, for business intelligence and for enterprise applications. We are immensely proud of what we have built and grateful to the investors, team members, and partners who have supported our journey. This transition allows us to double down on the areas where we see the most potential for long-term impact. We look forward to sharing more about Supernova’s continued growth and the exciting developments ahead for Fantix. Stay tuned! CC: Antonio Tomarchio Fabio Manola Lokesh Bidhan
Fantix
Technology, Information and Internet
New York, NY 697 followers
Federated Learning and AI to Power Free Enterprise
About us
Fantix is an AI platform for business data science. We train robust machine learning models without pooling user-level data, thus protecting consumer privacy and business confidentiality. Our models include: Yellowcake™️: a universal, generative model for consumer data enrichment that is capable of predicting hundreds of attributes of a consumer without knowing their identity. It is trained on a large variety of datasets of payment transactions (merchant and SKU-level), mobility data and demographics, and is over 90% accurate. Fusion™️: a federated audience builder that creates lookalike and advanced targeting audiences for advertisers. Leveraging advanced deep learning techniques and federated data from multiple partners, this system ensures enhanced precision and privacy in audience targeting. Supernova™️: a model that generates synthetic data sets, designed to mimic real world data without being PII. Financial institutions use these privacy-proof datasets to research stocks, product teams use them for market research. Trained on credit card transaction data and mobility data, these models are available mapped by merchant and SKU. LightID™️: a cookieless ID resolution model that identifies up to 90% of site visitors (it can positively identify unlogged traffic).
- Website
-
https://www.fantix.ai/
External link for Fantix
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2022
Locations
-
Primary
Get directions
New York, NY 10023, US
-
Get directions
Milan, IT
Employees at Fantix
-
Roberta Ganzetti
-
Mike Sussman
Head of Sales & Partnerships for AdTech/MarTech, Data Commercialization at Worldpay | ex-Google | Advisor
-
Fabio Marastoni
Strategy & Operations Executive (ex Adobe, Accenture) | MarTech Veteran | Mentor | Investor | Advisor [EB1 holder]
-
Giuseppe Cavallaro
Startup Investor & Advisor