Fullcast

Happy Thanksgiving from Fullcast! This Thanksgiving, we are especially grateful for our incredible customers, partners, and the entire Fullcast team. Thank you for your trust and collaboration as we work together to build the future of Go-to-Market planning. Wishing everyone a happy and healthy holiday! #happythanksgiving #grateful #community

If your leads are stalling in queues, bouncing between reps, or getting sent to the wrong team altogether, you’re losing out on efficiency, and it's costing you in lost revenue. Fullcast Perform fixes that. With policy-driven automation, it routes every lead and account instantly, fairly, and in perfect alignment with your GTM strategy. -- Faster response times -- Balanced workload -- Zero guesswork, total accountability Stop hoping the right lead gets to the right person. Automate it. Strategically. If you want reps selling instead of sorting, and pipeline moving instead of waiting, Fullcast Perform is the routing engine built for the modern revenue team. Learn more here: https://lnkd.in/gCCxvkRR Still have questions? Schedule a free DEMO! Fullcast Ebsta (now part of Fullcast) #revops #revenue #salesops #salesperformance Jon Westover 🟢 Charlotte Ivey Paulsen Bridger Mecham Andrea Hartley Alyssa Suchy Amanda Fletcher Kris Alspach Ryan Christensen Ryan Northington

Everyone’s racing to automate marketing. But, your buyers can smell “robot content” a mile away. In this episode of the Belkins Podcast host Michael Maximoff and guest Amy Osmond Cook, Ph.D., CMO at Fullcast, gave marketing teams plenty to think about. As B2B teams drown in tools, and seek consumer trust, they are unknowingly deleting the very humanity that drives revenue. Here's the data: Fullcast’s State of RevOps 2025 research reveals that 100% of companies admit their data is inadequate Literally, everybody. So take this episode as a wake-up call. If you’re clinging to quantity over quality or letting AI do the persuading for you, consider what Michael and Amy proposed: The future isn’t automated. It’s augmented by humans who still know how to be human. Don't miss a fascinating conversation. It just may influence your business goals for 2026. Listen here: https://lnkd.in/g7TtDUuT Fullcast Ebsta (now part of Fullcast) #marketingstrategies #AIpartnerships #AI #gotomarket #salesperformance #salesops Samantha Stahlman Alexander Kerezov Juliette Potuznik Abhishek Srikumar Brooklyn Stepan, MBA, SHRM-CP Henri Delahaye Kelly (Davis) Geresy, MBA Kate Hogan Henry Odhiambo

One of the biggest misconceptions in revenue leadership is that sales performance fails because of the reps. In reality, it often fails because of the systems we give them. When territories are planned in one platform, commissions managed in another, and performance tracked in a spreadsheet no one trusts, we create misalignment by design, and misalignment always shows up in the forecast. The shift revenue organizations need isn’t more tools or more dashboards—it’s integration. When these functions live together: • Incentives align with strategy • Rep confidence increases • GTM pivots happen faster • Leaders make decisions with real data, not assumptions If your planning foundation is fragmented, your performance will be too. In this blog, learn how the teams that win in the next era will be the ones who fix the foundation first. Read more here: https://lnkd.in/gRzTqPRG Fullcast Fullcast Ebsta (now part of Fullcast) #gotomarket #revops #revenueleadership Karen Peterson D. Clark Turner Amy Reese Ryan Boswell Travis Hansen Emily Woll, M.S. Dylan Ferguson David Sullivan Mark Treu Marc Chenn

Most people think forecast accuracy is about discipline. --Better qualification criteria. --More rep accountability. --Stricter pipeline hygiene. All important. None of them are the actual problem. The problem is that we've been treating symptoms instead of root causes. When 80% of sales organizations can't achieve 75% forecast accuracy, that's not a people problem. That's a systems problem. Your forecast lives in one place. Your territory plan in another. Your quota model in a third. And somehow we expect them to magically align every quarter. The teams getting this right—growing revenue 10% faster year-over-year—have stopped asking "how do we forecast better?" and started asking "how do we plan better?" If your go-to-market strategy is based more on guesswork than data insight, we can help. Read more here: https://lnkd.in/gBWAq_Sh Still have questions? Schedule a free demo! See the link in comments. Fullcast Ebsta (now part of Fullcast) #plantopay #businessintelligence #revenueoperations #salesops #salesperformance #gotomarket Ken Davis Daniel Falabella Caitlin Wright Cody Burke Amy Rees Anderson Lindsey McCartney Travis Hansen Chet Linton Josh Hall

"How often should we forecast?" is a question we hear most from revenue leaders. And it's the wrong question. We've seen teams with weekly forecasts who can't predict next month. And teams with monthly reviews who spot pipeline gaps weeks in advance. The difference? Connection. 67% of sales leaders say forecasting is harder now than three years ago. Not because markets move faster—but because our systems haven't evolved. We're still treating forecasts like periodic reports when they should be continuous outputs of our GTM strategy. Territory design. Quota allocation. Pipeline health. Deal qualification. They're all connected—or they should be. When they're not, frequency doesn't matter. You're just reporting bad data more often. Read the full breakdown on why forecast frequency is the wrong question—and what top revenue teams focus on instead. https://lnkd.in/gBWAq_Sh Fullcast Ebsta (now part of Fullcast) Fullcast #forecasting #salesperformance #salesops Jason Perricone Garrett Wolfe Michael Joshua Mendoza, MSBA Alex Wolthuis Colemen Wilson Seth Dey Austin Hancock Derek Gonzalez Landon Miles Dongyeon Kade Ha

Pssst. . . AI isn’t your problem. Your disconnected AI stack is. 🤫 And if your GTM plan still lives in spreadsheets, you’re not “AI-enabled." you’re just multi-tasking at a faster rate. Did you know 78% of companies are buying AI tools? Unfortunately, they are also accidentally rebuilding the same silos they swore they’d fixed. Think about it. 👉🏼Marketing has its AI. 👉🏼Sales has another. 👉🏼Finance has three. Before you know it, you've created multiple versions of the truth and zero alignment. The real fix isn’t another “AI point solution.” It’s connecting your entire GTM motion—from territory planning to quota setting to compensation—on one AI-first platform. That’s exactly what Fullcast does. One operating system. One source of truth. No more: ❌ Manual territory updates ❌ Quota spreadsheets that never match CRM ❌ Shadow accounting ❌ Comp disputes Just end-to-end GTM execution that actually moves in one direction. If AI is going to accelerate your revenue, it has to start with the plan—not with random tools scattered across your tech stack. We've written about it. Check it out. If you still have questions, we can help. Read more here: https://lnkd.in/gda3vS_f #salesleaders #salesperformance #gotomarket Mark Walker Blake Hannon Jackson Babcock Randy Steyer Ryan Larsen Amy Morgan Brock Thurgood Heather Warren Hillary Ponko Eric Bright Collin Searle

Still treating RevOps like an admin role? You’re bleeding growth. “RevOps isn’t just the engine room behind the scenes," said Amy Osmond Cook, Ph.D., CMO and Co-founder at Fullcast. "Done well, it’s a strategic asset that can fundamentally change a business model." During her recent interview with Melissa Bill, host of The Business RoundUp podcast, they discussed why the companies crushing their growth targets are the ones that prioritize RevOps as a strategic weapon—not a support function. From breaking down silos to transforming data into actionable insights, Amy shares her perspective on: 🔥The ‘Great Go-To-Market Reset’ and why businesses must pivot—or risk falling behind 🔥How Revenue Operations is evolving from a support function to a strategic growth driver 🔥The role of #AI and data intelligence in predicting revenue, optimizing territories, and improving team performance 🔥Practical frameworks, tips, and strategies to turn technology into a revenue engine, not a bottleneck Whether you’re a business leader, #RevOps professional, or sales executive, this episode is packed with insights on how to drive predictable growth in an AI-driven world. Tune in here: https://lnkd.in/gDXUEVuF Fullcast #salesintelligence James Ansell Tim Bolton Shandi Willis Ashley Sauce Yash Shrestha Michael Walsh Bobby Edmundowicz Tristan Hunter Osorio #gotomarket Dillon Anderson Steve Smith #revops

Forecasts shouldn’t be a guessing game. Yet most are. 🫤 To stay competitive, companies must leverage data for strategic insight--not rely on gut instincts. “We’re calling this the ‘great go-to-market reset," said Amy Osmond Cook, Ph.D., CMO and Co-founder at Fullcast, during her recent interview with Melissa Bill, host of The Business RoundUp podcast. "AI is changing the rules of growth and survival in every industry.” In this episode, Amy shares her perspective on: 🔥The ‘Great Go-To-Market Reset’ and why businesses must pivot or risk falling behind. 🔥How Revenue Operations is evolving from a support function to a strategic growth driver. 🔥The role of AI and data intelligence in predicting revenue, optimizing territories, and improving team performance. 🔥Practical frameworks, tips, and strategies to turn technology into a revenue engine, not a bottleneck. “This industry excites me because it combines AI acceleration with the ability of RevOps to make or break a business," Amy said. Whether you’re a business leader, RevOps professional, or sales executive, this episode is packed with insights on how to drive predictable growth in an AI-driven world. Tune in here: https://lnkd.in/gDXUEVuF Ebsta (now part of Fullcast) Fullcast Nick Flynn Marcel Andrade Kiran Babu Rodrigo Flores Jamie Devereux Janine Buis Somanta Raj Bhattarai Nour Elgohary Brian Kirwan Trang (Sophia) Nguyen, MSc Denzel McCollum #salesperformance #revops #revenue #gotomarket

Congratulations Olga Traskova! 👏🏼 Fullcast