G2

G2 started with a simple truth: When you’ve lived the problem yourself, you can’t help but stay obsessed with the solution. In this EO Studio clip, our CEO Godard Abel shares how founder market fit, years of belief, and thousands of tiny optimizations shaped the G2 vision — no dramatic pivots required. 👉 Full episode 🔗 below.

Black Friday and Cyber Monday are big for B2B software too. 🛍️ We rounded up this year’s top software deals across categories like AI, CRM, security, collaboration, and more. Check out the full list of G2 Deals in the comments.

Spiky.AI AI didn’t wait years to build credibility. They did it in months with G2 Starter. 🚀 Here’s what early traction looked like: 🛡 32 G2 Badges 📊 43 Report Placements ⭐ 112 Customer Reviews ⬆️ 43% lift in profile visits See how Co-founder Burak Aksar, PhD used Starter to get Spiky in front of buyers faster. Read the full story below.

Time for your next G2 Quick Start Guide 🎓 Meet Seller Pages, the easiest way to bring all your products together and give buyers a clearer view of who you are and what you offer. A stronger brand presence leads to more informed buyers and better outcomes. Learn how to build yours 🔗👇

👋 Meet our November #EmployeeSpotlight: Tatiana Bucur, Campaign Specialist based in the UK 🇬🇧! Check out her journey, wins, and advice ⬇️ ⭐️ 𝗪𝗵𝘆 & 𝘄𝗵𝗲𝗻 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗷𝗼𝗶𝗻 𝗚𝟮? I joined G2 in June of 2025. As someone with a multicultural background, G2 sparked my interest not only because of its inclusive and global culture, but also due to the significant impact it has as a software marketplace. I felt inspired to contribute to the remarkable results G2 has achieved over the years. ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗿𝗼𝗹𝗲 𝗱𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝗺𝗼𝘀𝘁 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗶𝗻𝗴? Apart from running email campaigns for our customers, I find it fulfilling to help them understand their results and share strategies that can improve campaign performance over the long term. ⭐️ 𝗛𝗼𝘄 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗱𝗲𝘀𝗰𝗿𝗶𝗯𝗲 𝗚𝟮’𝘀 𝗰𝘂𝗹𝘁𝘂𝗿𝗲 𝗶𝗻 𝟯 𝘄𝗼𝗿𝗱𝘀? Supportive, entrepreneurial, flexible ⭐️ 𝗪𝗵𝗮𝘁 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗺𝗼𝘀𝘁 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲 𝗮𝘁 𝗚𝟮? Even though my time at G2 has been short, I’m proud to have started testing new ways our team can improve current processes, and I’m excited for what the next few months will bring! ⭐️ 𝗪𝗵𝗮𝘁’𝘀 𝗼𝗻𝗲 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗮𝗱𝘃𝗶𝗰𝗲 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗼𝗳𝗳𝗲𝗿 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗮𝗿𝗲𝗲𝗿 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁? Don’t be afraid to challenge the way things are done. If you notice areas within your role that could be improved or optimised, speak up and share your ideas. Even if your suggestion doesn’t work out, you’ll build experience that will shape your growth over time.

At G2 Reach 2025, Bozoma Saint John reminded us: great brands don’t bend to every trend. Those who chase the moment lose the thread, while brands that stay themselves build trust. 👇Here's a quick taste of her session. 🎬 Catch it in full (and all Reach content) on-demand now at the 🔗 below. #G2Reach25

Ready to see what G2 is doing for your bottom line? 💡 Today’s Quick Start Guide breaks down ✨Performance Analytics✨, your read-only dashboard showing G2-influenced pipeline, deal outcomes, and revenue impact for HubSpot and Salesforce users. It is everything you need to quantify ROI fast. Dive in👇

Some companies ask for G2 reviews once a quarter. Bonusly built a system that asks every single day 🗓️. By embedding in-app prompts at just the right moments, Bonusly made review collection feel natural—not forced. No incentives. No pressure. Just authentic feedback, flowing in daily. The result? A steady stream of fresh reviews that keep them visible in AI search and armed with real-time proof points for sales and marketing. 👀 Read the full case study below!

We’re excited to congratulate Eric Gilpin on his new role as President, Go-to-Market at G2! 👏 Bringing our marketing and revenue teams together into one GTM engine means one thing: more clarity, more consistency, and more customer value without the silos slowing anyone down. Eric’s hands-on leadership has already strengthened how we show up for software buyers and sellers, and we’re thrilled to see him take on this expanded role. 👉 Learn more from our CEO, Godard Abel, at the link below.