Global Sustainable Tourism Council (GSTC)

“We always talk about how much money we make from tourism — but not what it costs to sustain it.” — Peter Semone, Chair of the Pacific Asia Travel Association (PATA) Tourism is more than numbers. Peter is calling for a shift away from focusing solely on revenue, but looking at tourism through the lens of its true cost to destinations. In Travel Redefined: Tourism for People and Planet, he outlines his vision for a sector that balances impact with income, and gives local communities the power to say yes to tourism — on their terms. 🎥 Watch the full interview and explore the series: https://lnkd.in/dUqBdtPw #GSTC #TravelRedefined #SustainableTourism #TourismForPeopleAndPlanet #ResponsibleTravel #SustainableTravel #EcoTourism #RegenerativeTourism #GSTCStandards #TourismForGood #TourismLeadership #SustainableHospitality #TourismInnovation #TourismPolicy #NetZeroTourism #SDGsInTourism #EcoFriendlyTravel #TravelResponsibly #LeaveNoTrace #SustainableTourismLeadership  🎥: Content With Purpose

👋 Don't miss our #GSTCWebinar for Members: A call to action: Protecting children in travel and tourism. Child sexual exploitation and abuse (CSEA) is a global problem that affects all industries, including travel and tourism. While travel brings joy to millions, the unfortunate reality is that some offenders exploit travel and tourism infrastructure to commit crimes against children. The good news is that travel industry professionals are often on the front lines—meeting traveller's, welcoming guests, and providing services—which gives them a unique opportunity to notice warning signs, take action, and help protect children. In this webinar, Jacqueline Bottner from ICMEC Australia will explore how your organisation's work can intersect with CSEA and share practical guidance on how to start embedding child protection into your operations, empowering your staff to be part of the solution 🗣️Speakers: • Jacqueline Bottner, Senior Coordinator, Corporate Engagement at International Centre for Missing & Exploited Children (ICMEC) 🗓️Date: Thursday, December 11, 2025 ⏰Time: 10:00 CET I 16:00 ICT I 17:00 SGT I 20:00 AEDT 👉Register now here: https://lnkd.in/dKiqGqwG #GSTC #GSTCWebinar #Sustainability #SustainableTourism #Children

GSTC Chair, Luigi Cabrini, gave a presentation titled “GSTC Global Standards Reference for Sustainability Certifications,” at the closing event of the European I-STARS project in Mallorca, Spain. Read more here: https://lnkd.in/djuMKG3h #GSTC #GSTCNews #GSTCStandards #Sustainability #Mallorca #Spain

📊 Survey invitation: How is your destination adapting to climate change? ITB Berlin, together with mascontour, invites our network to take part in a short anonymous survey on climate adaptation in tourism destinations. ⏰It takes less than 10 minutes to complete. 📋The result will be presented at the ITB Berlin Convention 2026. Share your insights here: https://lnkd.in/eK83iBCG #GSTC #Sustainability #Destination #ITBBerlin #Mascontour #Survey mascontour - Sustainable Tourism Consulting & Communication ITB Berlin

In the Cook Islands, tourism isn’t just about arrival numbers — it’s about values. This film explores how the GSTC Members Cook Islands Tourism Corporation, are building a more meaningful visitor economy grounded in three core values: Kia Orana, Meitaki, and Mana Tiaki. By honoring people and nature equally, the islands are showing how tourism can uplift communities, protect the environment, and stay true to culture. 🎥 Watch the short film and explore the full story on the series site: https://lnkd.in/dWayW9s5 🎤: Karla Eggelton #GSTC #GSTCMember #TravelRedefined #SustainableTourism #TourismForPeopleAndPlanet #ResponsibleTravel #SustainableTravel #EcoTourism #RegenerativeTourism #GSTCStandards #TourismForGood #TourismLeadership #SustainableHospitality #TourismInnovation #TourismPolicy #NetZeroTourism #SDGsInTourism #EcoFriendlyTravel #TravelResponsibly #LeaveNoTrace #SustainableTourismLeadership  🎥: Content With Purpose

👋  Let’s learn more about the GSTC Destination Standard, Criterion D11, ‘Low-impact Transportation,’ with the example of GSTC Member Québec City, Canada. GSTC Member, Québec City is actively reducing transportation-related emissions through its Sustainable Mobility Plan, which aligns with the province’s goal to cut greenhouse gas emissions by 37.5% below 1990 levels by 2030. The city is investing in significant infrastructure, including an electric tramway system set to launch by 2029 and a fully electric bus fleet by 2040. Cycling infrastructure spans over 400 km, with efforts to double cycling trips by 2030, while seasonal pedestrian zones in Old Québec reduce congestion and promote walking. With over 200 public EV charging stations, support for car sharing and e-bikes, and integrated transport passes for tourists, Québec City is reshaping urban mobility toward a low-emissions future. If you want to know more about the GSTC Destination Standard, click here: https://lnkd.in/dv6hCxTt More information about Transportation in Québec City here: https://lnkd.in/dmYiWGHp #GSTC #GSTCNews #GSTCStandards #Sustainability #GSTCDestinationStandard #Destinations #Quebec #Canada #Transportation #Impact #Environment

It's tomorrow! #GSTCWebinar for Members ⤵️

From restoring ecosystems to revitalizing local economies, the South Australian Tourism Commission (SATC) is showing how tourism can be a force for good — when it gives back more than it takes. 🎥 Watch the film and explore more regenerative stories in the Travel Redefined series:  https://lnkd.in/gBzfw6ti 🎤: Emma Terry | Craig Haslam | Craig Wickham | Emmalene Richards | Tony Sharley | Featuring: Untamed Escapes | The Fresh Fish Place | Maba Idi Cultural Tours | Murray River Trails | Exceptional Kangaroo Island #GSTC #TravelRedefined #SustainableTourism #TourismForPeopleAndPlanet #ResponsibleTravel #SustainableTravel #EcoTourism #RegenerativeTourism #GSTCStandards #TourismForGood #TourismLeadership #SustainableHospitality #TourismInnovation #TourismPolicy #NetZeroTourism #SDGsInTourism #EcoFriendlyTravel #TravelResponsibly #LeaveNoTrace #SustainableTourismLeadership  🎥: Content With Purpose

GSTC CEO Randy Durband, as part of the TOURISE Advisory Board, was present at TOURISE’s inaugural Global Summit in Riyadh, Saudi Arabia, held from November 11 to 13, 2025. Read more here: https://lnkd.in/dDxrVE3Z #GSTC #GSTCNews #Tourise #SaudiArabia #Riyadh TOURISE

GSTC Member JTB launches its 2025 Sustainability Report. “I highly commend JTB Group for obtaining GSTC certification as a first step. Looking ahead, I believe JTB can make an even greater impact by clearly communicating its sustainability expectations and goals to its extensive supply chain. Measurement and reporting of sustainability-related indicators remain a significant challenge, but I view the formation of an internal team and the start of concrete efforts as a very positive development. Tracking greenhouse gas emissions and providing continuous staff training are also essential. Especially in tourism, where customer interaction is key, empowering every staff member to understand and embody the principles of sustainability is critical to driving real change. [...] With its scale and reputation, I am confident that JTB Group can play a leading role in advancing sustainable tourism globally.” Stated GSTC CEO, Randy Durband. Read more here: https://lnkd.in/d36kTu-z #GSTC #GSTCMember #JTB #Sustainability #Report JTB Corp.