Helaina

I get asked all the time 'Why aren't you building your own brand?'. Helaina is a B2B ingredient innovator—focusing on selling our novel molecules into consumer health. We are building an enduring foundation, not the transient feature. The Gold Rush lesson holds true: the most lasting opportunities are built by the suppliers of essential tools. In the CPG and life sciences world, consumer brands are locked in an expensive battle for shelf space and customer acquisition. We bypass that volatility entirely. This B2B model ensures: Scale: We enable dozens of CPG partners to succeed simultaneously. Our growth is tied to the demand for foundational molecules across entire industries. Defensibility: Our value is locked into the proprietary science—the IP, the strain engineering, clinical programs and the scale-up expertise—offering highly unique products with clear value prop. Focus: Our primary goal is scientific excellence and industrial scale-up.  Our team knows that the purity, efficacy, and cost-efficiency are the only KPIs that matters. But most importantly, we can move quicker to our vision. Everyone from the lab to the business development team is aligned on one single mission: We need to bring human bioactives to every baby and adult to advance health globally. This vision can only be made true by establishing deeply meaningful partnerships with great businesses across the globe. #Biotech #B2B #PrecisionFermentation #PicksAndShovels #Helaina #IngredientTech #PlatformStrategy

An amazing day one at #SupplySideGlobal where our team connected with old friends and made new ones. Energized for day two! Don’t forget to stop by Booth 2673 to learn more about effera bio-identical lactoferrin and discover why we love breast milk!

📰The Landmark Lactoferrin Trial That Changed Everything: effera™ Demonstrates No Alloimmune Response After years of development, months of clinical work, and decades of scientific questions, Helaina finally had real evidence: human-identical lactoferrin does not trigger the immune response that bovine lactoferrin does. This watershed moment, captured in Peterson's 2024 study published in the International Journal of Toxicology, settled a major safety question about recombinant human lactoferrin. The results didn't just validate effera™, they revealed something unexpected about bovine lactoferrin that had never been tested in humans before. Check out the link for the full article. ⬇️ https://lnkd.in/ei-emNSE #Helaina #effera #Lactoferrin #PricePlow

📰 Helaina at SupplySide Global 2025: effera™ Takes Center Stage with Functional Food Innovations and Clinical Validation Helaina is making waves at SupplySide Global 2025 (Booth 2673) with its human-identical lactoferrin ingredient, effera™, showcasing new clinical data, collaborative innovations, and positioning the ingredient for multiple supplement categories. From a groundbreaking layered functional food collaboration ("Longevispheres") to a menopause-focused "Brain Fog Chocolate" innovation with Freemen Nutra Group featuring Memo-Q and effera™, plus new formulator resources addressing female athlete iron deficiency and the booming colostrum market, Helaina is demonstrating why effera™ is creating entirely new opportunities in sports nutrition, women's health, and healthy aging applications. Check out the full article at the link in the comments below. ⬇️ #Helaina #effera #SupplySideGlobal #PricePlow

One year ago, Helaina made its debut at SupplySide. This year, we’re back – producing at commercial scale with over 10 million servings of effera® human-identical lactoferrin per run. It’s proof of what happens when biotechnology and biology align. effera® is redefining what lactoferrin can do for adult health – and how it can perform in formulation. Bio-identical to the lactoferrin found in human milk, effera® helps regulate iron, shape the gut microbiome, and support immune balance. Now, that same precision is available to today’s formulators – backed by data, produced at scale, and ready for market. With up to 15× lower dosage requirements than bovine lactoferrin, effera® is stable, versatile, and built for innovation across capsules, gummies, and powders. And we’re not stopping there. Together with industry partners, Helaina is unveiling new formulations for women’s health in menopause – combining function, flavor, and evidence-based nutrition. Because innovative ingredients should work as hard as you do. Visit Helaina at SupplySide Global 2025 (Booth #2673) to see how human-like ingredients are shaping the future of adult nutrition – and why we’re here to stay. 👉 Get on our calendar: https://lnkd.in/gRpq8__r

We're counting the days until SupplySide Global - 13 sleeps to go! We can't believe that just 352 days ago, we debuted our adult nutrition business at this show. Now, we're producing at 10 million servings per run and work with more than a half-dozen brands that feature our flagship human lactoferrin, effera, in market. We are showing up this year with outstanding collabs with PricePlow, Joey Savage, and Freemen Nutra Group on breakthrough women’s health supplements. We're playing Top Golf (DM for details). We're proving that science-first innovation and commercial scale can coexist. And we can't wait to catch up - see you at Booth #2673.

The future of nutrition is coming to Booth #2673 at SupplySide Global. And it’s made from the body, for the body. effera®, our bio-identical lactoferrin, is setting a new standard for human health by working in perfect harmony with your body's own systems. Join us October 29-30 at SupplySide Global. We're not just showing you the future - we're unveiling not one, not two, but three breakthrough formulations in one of the fastest-growing areas of wellness: menopause. Come experience what’s next in evidence-based supplementation. The conversation starts at Booth #2673. https://lnkd.in/dj_QzsUU #Bioidentical #PrecisionFermentation #Lactoferrin #SupplySideGlobal #Menopause #Innovation