MagNet Agents

Grateful for our customers, advisors and friends who support us along the way, believe in us and take a chance on us! We wouldn't be where we are without you. #thanksgiving

What matters to clients when a potential outside counsel reaches out? We got some insights from this morning's Legal Marketing Association New York 2025 General Counsel Forum at Duane Morris LLP. GCs shared what stands out when a lawyer is not yet their outside counsel yet and what actually makes them respond and give someone a chance. 1. Timing ✔️ a role change, industry shift and insights to this new industry's news and regulatory development 2. Knowing their business ✔️ quick, tailored insight that shows you understand their world and tailor it to their business needs, a.g. a one-line industry takeaway or a short “here’s what’s on your horizon” primer now sometimes goes further than a well-reviewed document three weeks later 3. Make the relationship valuable before you’re hired ✔️ Connect GCs with peers in their industry, offer a quick, non-billable brainstorm, highlight the right experts across their firm, show they’re thinking beyond the transaction. This builds trust before any work begins. 4. Be human, not transactional (this will be hard for New Yorkers ;) ). ✔️ Inviting a GC to an event, sharing something useful, or checking in without selling creates rapport. They can immediately tell when someone is only after billable work. If you want to build stronger GC relationships from the very first touchpoint, MagNet can help because we built MagNet to help lawyers expand their network and win relationships the way GCs actually want to be approached. Sign up or book a demo if you want to learn more: https://magnetlegal.co/ Thank you for the great discussion! Avita Delerme Melissa Schoffer Farber Cara Ciuffani Jonathan E. Goldin Erin Baxendale Elise Holtzman, JD, PCC Paul R. Manuele Brianna B. Willard Syndia Torres-Peña, MBA #legalmarketing #legalbusinessdevelopment #lawyer

Excited for our next Lunch & Learn on Friday, November 14 at 1PM with Meghan A. Moeller on “New BD Era with AI – How Large Firms Can Optimize Collaboration Between BD Teams and Lawyers.” We’ll discuss how AI is reshaping business development in law from smarter collaboration to more strategic and consistent outreach. If you’re in legal BD, marketing, or a lawyer curious about how to work better with your BD team, this one’s for you. Register here & save Zoom link in your calendar 👉🏽 https://lnkd.in/dikQ2a9Z Can't wait to see you there! #LegalTech #BusinessDevelopment #Lawyer

In last week's lunch & learn, Laura Bingenheimer, LL.M. (Cornell) was interviewed about MagNet by our friend Valeria Monturiol from ALVK LAW as part of our joint lunch series on "AI Insights for Entrepreneurs: Law, Strategy, and Growth". We talked about "Business Development in Legal Practice: Leveraging AI for Client Discovery, Acquisition, and Retention". Thanks everyone for joining us! Stay tuned about our next joint session in a couple of weeks which will be shared here. Next week, we'll have a lunch and learn with Meghan A. Moeller coming up where we will talk about Optimizing the collaboration between #BD professionals and #lawyers in large law firms. We're looking forward to see you there 👉🏽 https://lnkd.in/g8vGYGSP #MagNet #businessdevelopment

We’re pleased to see lawyers embracing MagNet as part of their #businessdevelopment routine. “I’ve added MagNet to my business development routine and it’s been a game-changer. I’m adding contacts I meet at events directly into MagNet, adding notes and having its AI suggest the next outreach steps. Everything – leads, suggestions, follow-ups – is in one place, so I can easily track contacts and stay on top of my BD for the first time ever. Having it all on one platform makes business development much easier.” – Timothy Gladden, Partner at RPCK Rastegar Panchal Thank you, Tim, for trusting MagNet to support your growth. Sign up to MagNet through our website here: https://magnetlegal.co/

We shared some insights about MagNet with Thomas G. Martin in the latest episode of his podcast LawDroid - Generative AI Legal Technology. "I first met Laura Bingenheimer at the Legal Hackers Summit at Brooklyn Law School. She is an intelligent force to be reckoned with. So, when I learned about her new venture deploying agents with Avinash Nair, I knew I had to get the scoop about MagNet Agents for you. Enjoy! If you want to understand how AI agents can transform client acquisition for law firms of all sizes and learn how two founders are building practical solutions that lawyers are actually adopting, you need to listen to this episode. Laura and Avinash are at the forefront of legal business development technology and bring complementary expertise that makes Magnet Agents a powerful tool for modern law practices." Thanks for having us, Tom! Episode here 👉🏽 https://lnkd.in/dYpnX6zp

Join us for the next virtual lunchh & learn this Thursday, October 30 at 1 PM, with Valeria Monturiol from ALVK LAW to discuss “How AI is Transforming Legal Business Development.” Hear how a lawyer’s journey led to the founding of MagNet Agents, how AI is transforming client acquisition for law firms, and what practical steps lawyers can take to drive measurable business development results. This session is part of the joint series of MagNet and ALVK Law on "AI Insights for Entrepreneurs: Law, Strategy, and Growth", exploring how artificial intelligence is reshaping law, business, and innovation. Register and save Zoom link in your calendar: https://lnkd.in/dttsfq5t Bring your #lunch, questions, and curiosity and join us to connect over Law, AI, and Business Growth. We're looking forward to see you there! Victoria K. Agustín Iraola #legalBD #businessdevelopment #clientacquisition #lawyer

Join us for a virtual lunch & learn this Thursday, October 23 at 12 PM, with Edie Reinhardt from RDT Content Marketing to discuss “How Lawyers Can Turn Their Marketing and BD Strategy into Consistent Action.” Explore how lawyers overcome common marketing and BD challenges with consultants shaping strategy, MagNet Agents turning plans into action, and real success stories showing how structure, consistency, and tech make business development measurable and sustainable. Register and save in your calendar: https://lnkd.in/dVxy9JVy Bring your #lunch, curiosity, ideas and let’s connect over Law, Tech, and Entrepreneurship! #legalAI #legalmarketing #legalBD #lawyer

Join us for a virtual lunch & learn this Thursday, October 16 at 1 PM, with Isabella Hughes from EstateMin, live from #ClioCon, to discuss “How AI is changing the Practice and Business of Law.” From automation and efficiency to client acquisition and firm growth, we’ll explore how AI is reshaping both how lawyers work and how firms win business. Register and save in your calendar: https://lnkd.in/dy6D_RZy Bring your #lunch, curiosity, ideas and let’s connect over Law, Tech, and Entrepreneurship! #legalAI #lawyer

You have a spreadsheet of potential clients or met someone at an event and want to add their business card info to MagNet and enrich it with AI? MagNet's smart outreach strategies for each potential client not only apply to the suggested potential client matches, but also your uploaded contacts. That way you have your book of business all in one place. #lawyer #businessdevelopment