Retailers are transporting shoppers with mesmerizing minimalist offerings that transcend the ordinary. See how designers are allowing simplicity to shine in VML’s ‘Future 100’ report (trend no. 63). https://bit.ly/40k92w8 #WeAreVML #VMLIntelligence #TheFuture100 #FutureReport #Trends #2025Trends
About us
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience. For more information, visit www.vml.com.
- Website
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http://www.vml.com
External link for VML
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- Advisory, Brand Experience, Brand Identity, Commerce, Customer Experience, Data & Insights, Discoverability (Organic/Paid Search), Experiential Marketing, Government Practice, Health Practice, Inclusion Experience, Innovation, Mobility, One-to-One Email Marketing, Paid Media, Public Relations, Social Media, Strategic Studios, Technology, and Vault (Production)
Locations
Employees at VML
Updates
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What happens when comedy meets Mind Health? Our next film in VML’s For Humans, By Humans Series goes behind the scenes of AXA’s Group Therapy, exploring the healing power of sharing personal struggles. Full story on Monday. #VML #HumanFirst #ForHumansByHumans
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VML reposted this
Una gran noticia para VML Chile: Nos complace anunciar que nuestro Chief Creative Officer, Raimundo Undurraga, ha sido nombrado "Profesional de Creatividad 2025" en los MKTG BEST Awards. Este reconocimiento, otorgado por profesionales clave de la industria, subraya la trayectoria y el impacto de Raimundo. En VML, valoramos su capacidad para liderar e inspirar equipos y su compromiso con la excelencia en cada proyecto. Raimundo ha demostrado consistentemente su habilidad para convertir los desafíos en oportunidades y para impulsar la innovación en nuestra agencia y en la industria en general. Felicitamos a Raimundo por este importante logro. Su trabajo es un referente y una fuente de inspiración para todos nosotros. VML Raimundo Undurraga Luis Madruga Enriquez Vicente Carrasco Paloma Opaso Unwin Jose Antonio Varas Oriol Albella Victoria Cole #VML #MKTGBEST #Creatividad #Liderazgo #ReconocimientoProfesional #Publicidad #Marketing #Agencia
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VML reposted this
WPP is proud to have been named a Leader in three recent IDC MarketScape assessments 🏆 ➡️ IDC MarketScape: Worldwide 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗳𝗼𝗿 𝗟𝗮𝗿𝗴𝗲 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲𝘀 2025-2026 Vendor Assessment ➡️ IDC MarketScape: Worldwide 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 2025 Vendor Assessment ➡️ IDC MarketScape: Worldwide 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗕𝘂𝗶𝗹𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 2025 Vendor Assessment Congratulations to all our teams across the network, including our social and influencer agencies Obviously, The Goat Agency and Village Marketing, who continue to deliver these services for our clients globally and drive growth.
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Commerce is collapsing and rebuilding, and agentic commerce is the shift redefining it all. In WARC’s Future of Commerce Media 2025 report, Tyler Murray, Chief Enterprise Solutions Officer at VML, highlights a simple truth: this isn’t a new channel, it’s a new customer. AI becomes the merchant, decisions become delegated, and brands must become machine-readable to stay visible. Consumers are ready. The infrastructure is catching up. The brands that win will prove their values with data, not claims, and balance functional excellence for AI with cultural relevance for humans. Read more here: https://lnkd.in/eXGejCP7 #WARC #VML #AgenticCommerce #FutureOfCommerce #AITransformation #MarketingStrategy VML Enterprise Solutions
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Mobile-first is no longer optional yet many experiences still fall short. VML's Future Shopper 2025 shows how a true mobile-first strategy reimagines the entire shopping journey for the device in your customer’s pocket, improving engagement and conversion. 📊 Download the full report today: http://bit.ly/48weMZa #FutureShopper2025 #MobileCommerce #UXDesign #DigitalExperience #VMLEnterpriseSolutions
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VML and the Tennessee Department of Tourist Development are rewriting what vacation planning means for blind communities. 🎶 Through Sound Sites, an industry-first campaign, Tennessee’s songwriters transform alt-text into lyrical storytelling, enhancing accessible travel for visually impaired visitors. Hear the full story, and learn more about the work: https://lnkd.in/gSiFRVe3 #VML #HumanFirst #ForHumansByHumans
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We’re thrilled to announce Gemma Spence’s promotion to CEO of VML Luxembourg and Global Head of Marketplaces! In her dual role, Gemma will lead VML Luxembourg’s growth and operational excellence while shaping our global marketplace and commerce vision. Congratulations, Gemma!
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This week, VML took home 18 honors at The Drum Awards — including 9 Gold, 1 Silver, 2 Bronze, and 6 Shortlists 🥇🥈🥉 Proud to celebrate these wins with our incredible client partners: IKEA, Diageo, The Coca-Cola Company, Mondelēz International, Ziploc, Conagrabrands, and United Rentals. Here’s to continued momentum heading into 2026! Explore our wins: https://lnkd.in/gbi7ySYx #VML #TheDrumAwards
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🎶 Travel reimagined for blind communities. VML and the Tennessee Department of Tourist Development teamed up with local songwriters to create Sound Sites—an industry-first campaign that transforms alt-text into lyrical storytelling for visually impaired travelers. Hear the full story on Monday. Learn more in the meantime: https://bit.ly/446URgr #VML #HumanFirst #ForHumansByHumans