From the course: Google Ads Essential Training
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Connect Google Analytics to Google Ads - Google Ads Tutorial
From the course: Google Ads Essential Training
Connect Google Analytics to Google Ads
- [Instructor] Now, if you're running Google Ads to drive traffic to a website, then there's a pretty good chance that you also have a Google Analytics account tracking data on that very website. A powerful feature of Google Ads is actually its ability to integrate directly with Google Analytics. To do that, I'll select Tools from the left hand navigation and then select Data Manager from the menu that appears. It's here that we can connect Google Analytics as well as a whole other host of products directly into Google Ads, which allows the information to share between the platforms. In the upper left hand corner, I'll choose Connect Product, and then from the search, I'll type analytics, and from the dropdown I'll choose Google Analytics GA4. Now, it's important that the account that you're using in Google Ads is already added as a user with edit privileges in your Google Analytics accounts. So you'll have to go to Google Analytics and make sure that the username that you log into…
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