From the course: Social Media Marketing Trends

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Building your own creator program

Building your own creator program

From the course: Social Media Marketing Trends

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Building your own creator program

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(upbeat music) - [Narrator] The creator economy is booming. Today, there's over 50 million people globally that consider themselves to be creators. Also referred to as influencers, creators are individuals who've built a following on social media based on their ability to entertain, educate, and inspire people on a set of topics. Partnering with them is important for businesses as 69% of consumers trust creators as well as the recommendations of family and friends over insights that come directly from a brand. While influencer partnerships are a common way to tap into their audience to promote your company's offerings, these collaborations can be complicated, time consuming, and costly. Developing your own creator program is one way to address these complexities and streamline the process by collaborating with a group of influencers in a coordinated manner. For instance, the makeup retailer Sephora has a creator…

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