Athletech News’ Post

Recently, the wellness world was shaken by the announcement of Tom Brady joining Aescape as Chief Innovation Officer, in a strategic move to bring its technology to sports teams and new areas of wellbeing. For those who don’t know yet, Aescape is a tech company that has developed a robotic massage table equipped with mechanical arms, sensors, artificial intelligence, and a digital interface. The promise? A fully personalized, on-demand massage experience where the user sets the pressure, rhythm, focus areas, and duration — without necessarily relying on a human therapist. It’s a bold move: the company has already partnered with wellness clubs and luxury hotels, installing its tables in spaces where the wellness experience itself is a differentiating asset. For a moment, I hesitated and thought: What? Hold on… The massage therapist that still resides in me instantly felt a shoulder tension just by imagining the impact of such a novelty. With a hint of skepticism, my first reaction was: Interesting. But come on, it will never replace the human touch. Yet, as a spa consultant, I started to think how this innovation could fit into different contexts: - Could it complement traditional experiences? - Would it fit in small spaces? - And about ROI? - It reduces the therapists in spas? Geez… Amidst those reflections, I realized something powerful: The universal dream of every massage therapist is, one day, to receive their own massage… and with this technology, that dream may finally become reality. Seen from this angle, the machine stopped being the “two-clawed monster” and became a true “Aescape” — not a threat, but an opportunity to fulfill an old and utopian dream. And that’s when I started to reflect on the many possibilities of this unlikely friendship between humans and machines, and now AI, and how it might redefine and expand the boundaries of wellness in the years to come. 💭 What about you? Does this kind of innovation scare you, or excite you? I’d love to hear your thoughts. #Innovation #FutureOfWellness #TechInWellness #WellbeingInnovation #WellnessIndustry #LuxuryWellness

The Future of Front Desk is here...!!! Meet Chloe, the AI voice agent we built for Alpha Fitness Gym. She’s redefining what front desk support looks like. In this video, you’ll see a real conversation with Chloe. She can: - Guide clients about memberships, pricing, and perks - Schedule fitness sessions - Automatically create appointments in Google Calendar And here’s the best part: we can connect this AI agent directly with a phone number. Whenever your customers call, the agent will answer instantly, assist them, and if human support is needed, it will automatically transfer the call to your team. Chloe acts as a 24/7 intelligent receptionist, providing instant responses, managing bookings, and ensuring a seamless client experience all through natural, human-like voice interaction. This is the future of the front desk. Smart, efficient, and always available. If you’d like to have something like this for your gym, clinic, salon, or business, reach out to us (HyperNeuron). We’d love to help you build your own AI voice agent. 💬 Comment “Chloe” below, and we’ll send you the prompt and setup guide to create one yourself.

Most wellness tech founders are still stuck selling magic potions. They promise a miracle fix in a bottle, a ring, an app. But your customer doesn’t want another guru. They want the keys to the cockpit. They crave visibility: A dashboard. Real feedback. Control in their hands. Not “Trust us, it works.” But “See for yourself. Pull this lever. Watch what happens.” It’s the difference between being handed a prescription and being handed the flight controls. Wellness isn’t a mystery anymore. It’s a system you can master. If your product reveals how daily choices shape results, you aren’t just selling a solution—you’re putting your customer in the pilot’s seat. That’s not just empowerment. That’s how you build obsession and loyalty. What’s the one insight your product shows that makes users feel like they’re finally in control?

Experience first, Interface second. When working on wellness experiences, we start from how people feel, not what they see. In Sigma Software Design latest concept, the goal was simple: help users breathe, focus, and find a moment of quiet through design. But getting there takes more than soft gradients and clean layouts. We dug into research. Observing how people engage with mindfulness tools, what moments create trust, and what makes them drop off. From there, we mapped the emotional journey: from stress → curiosity → calm. Every screen, animation, and sound cue was designed to gently guide that shift to support, not distract. That’s what experience design in wellness truly means to us → understanding behavior and emotion first, and letting the interface follow. #SigmaSoftwareDesign #ExperienceDesign #WellnessDesign #HealthcareDesign #UXResearch #DesignThinking

v20 dropped a few months back, what’s it to you? I'll start with my personal favorite industry: Health & Wellness. As a runner and lifter, I keep a close eye on this space. The best brands already know the secret: they don’t just sell products, they build communities. Run clubs. Meet-ups. Shared goals. These brands understand that their customers don’t want to feel like they’re on their journey alone. Now give them a branded app that fuels that connection: - A place where they log protein and hydration goals. - Track workouts and streaks. - Receive wellness tips and reminders that keep them showing up. Suddenly, your customer isn’t just buying a product, they’re part of a movement. They’re reminded every day why consistency matters to their lifestyle. That’s not just retention. That’s loyalty built on connection.💗

Are no-shows at your wellness spa sabotaging your schedule? Here's how to tackle this issue head-on. No-shows can be a real thorn in the side of wellness spa operations. Every empty appointment not only translates to lost revenue but also disrupts the carefully curated flow of your day. It’s frustrating to see valuable time go to waste, especially when you're ready to pamper your patients. Enter Ai Agents and Automation Workflows. These smart systems not only remind clients of their bookings but can also send personalized follow-up messages that encourage attendance. Plus, they can analyze patterns of no-shows, helping you identify trends and adjust your scheduling accordingly. Imagine having a system that manages reminders, sends out motivational messages, and even adjusts future appointments based on client habits. Here’s how Ai can hit the sweet spot for your spa: - Streamline appointment reminders through automated text or email - Analyze no-show trends for better scheduling - Personalize follow-up messages to encourage attendance - Automatically reschedule missed appointments with ease - Reduce administrative burdens, freeing up your team to focus on care Written by an Ai-powered content creator from 360DMMC. Follow EvolveHealthAI on LinkedIn: https://lnkd.in/eaP8YisK or email Consult@EvolveHealthAI.com. #AiInHealthcare #WellnessSpa #PatientEngagement #NoShows #HealthcareAutomation

Employers are investing big in wellness, and that means new growth opportunities for fitness businesses. In this panel, Daniel Mazini, EVP of Global Partnerships and New Ventures at Wellhub, explores how gyms, studios, and wellness apps can build successful corporate partnerships, avoid common pitfalls, and tap into one of the industry’s fastest-growing channels. 🔗 Watch now: https://lnkd.in/eVKGiDZp

Cut Scheduling Chaos: How Gyms Can Improve Client Experience Imagine this: A gym struggling to keep track of member appointments, leading to missed sessions and frustrated clients. You’re not alone if you feel overwhelmed by the chaos of scheduling, but the solution might be simpler than you think. With the rise of Ai agents and automation workflow systems, gyms can now enjoy the benefits of seamless appointment management. These tools can help keep your calendar organized while ensuring that staff spend less time dealing with administrative headaches and more time fostering a welcoming gym culture. Think of it as a trainer for your business — one that helps everyone stay on track. Here are some key benefits of incorporating Ai automation: - Simplifies scheduling, reducing missed appointments - Enhances client communication with automated reminders - Frees up staff time to focus on member engagement - Provides valuable insights for refined class scheduling - Reduces stress and boosts overall productivity Adopting Ai-driven solutions not only improves the gym experience for clients but also streamlines day-to-day operations for staff. This post was crafted by an Ai-powered content creator from 360DMMC, showcasing how innovation can transform your business. Visit 360DMMC (https://360dmmc.com) to explore how Ai automation can transform your business or email Agents4Hire@360DMMC.COM for a free consultation. #FitnessBusiness #ClientExperience #AiAutomation #GymManagement #BusinessEfficiency

I just built something that solves a $10,000/month problem for wellness businesses. Here's the issue: Premium med spas and aesthetic clinics are drowning in Instagram DMs. Someone inquires about a $650 Botox treatment at 11pm. The clinic responds at 9am the next day. That lead is already gone. The data is stark: - 67% of leads abandon after waiting 1 hour for a response - 35% of inquiries happen outside business hours - Average med spa loses £395,000 annually to slow Instagram responses So I built an intelligent booking system that: → Responds to Instagram DMs in under 60 seconds (24/7) → Qualifies leads with natural conversation → Books appointments directly into calendars → Sends confirmations automatically No staff needed. No missed opportunities. No lost revenue. The video shows the entire flow - from inquiry to booked appointment - in real-time. This isn't about replacing human connection. It's about ensuring every potential client gets an immediate response when business owners are with other clients, sleeping, or simply living their lives. Early results from pilot clients: - Conversion rates increased from 22% to 48% - After-hours bookings up 340% - Staff saves 10+ hours weekly on admin If you're in the wellness, aesthetics, or premium service space and struggle with DM volume - this might change your business. Built with: n8n, Anthropic Claude, Calendly integration, ManyChat API Thoughts? Have you seen similar challenges in your industry? --- #automationsolutions #wellnessbusiness #businessautomation #medspa #aesthetics #AIautomation #bookingsystem #entrepreneurship #businessgrowth #innovation

Just a year ago, tracking your fitness was all about the numbers: calories, steps, and weight loss. Now, the conversation is shifting dramatically. The fitness app market is booming, but research reveals a potential downside: apps can trigger feelings of shame and demotivation. Studies show that a significant number of users express negative sentiments related to these tools, highlighting a critical issue. Will these apps ever prioritize our overall well-being? 🤔 But here's why everything is different now 👇 💡 Focus on Holistic Wellness AI-driven analysis of social media reveals the potential for negative psychological impact. Fitness apps need to move away from rigid calorie counting and embrace a more holistic approach to health. This means considering the user's overall well-being, not just weight loss, leading to more sustainable health outcomes. 💻 Kindness as a Key Factor Emotions play a crucial role. The study found that users often felt shame, irritation, and disappointment. Prioritizing intrinsic motivation and self-compassion is key. Professionals can benefit from this by adopting a more empathetic approach in all areas, fostering positive experiences. 🧘🏽 Prioritizing Overall Wellbeing Fitness apps should shift their focus from rigid measures of success to prioritize overall well-being. This will lead to increased user engagement and adherence to healthy habits. Companies can implement similar strategies to better understand their target audience and create more user-friendly products. Has it been a smooth ride? Absolutely not. The fitness tech industry is now beginning to understand that success is more than just data. It's about how users feel. It is about to create experiences that are encouraging and sustainable. Use this research to re-evaluate the impact your products, services, or internal processes have on users or employees. Building empathetic systems and incorporating the principles of intrinsic motivation can lead to better outcomes. Ready to leverage this for your business? We can be your reliable partner for building AI chatbots, AI automation, and custom business solutions. Contact us to start your project: 📧 office@sack-trading.com | info@sacktradingitagency.store 🌐 agency.sack-trading.com | sacktradingitagency.store #ArtificialIntelligence #AI #FitnessTech #Wellness #MentalHealth #TechTrends #UserExperience #Productivity #Innovation #DigitalHealth