Elevate your targeting strategy. We’ve partnered with Samba TV so you can build intent-informed audiences. By combining Dynata’s unmatched panel-based, attitudinal data with Samba’s advanced behavioral and contextual signals advertisers can: ✔️Connect attitudinal data to online behavior, building custom, intent-based audience segments that reflect what people are really engaging with, not just demographic traits. ✔️Expand reach without sacrificing intent or relevance. Together, Dynata and Samba TV empower brands to connect with audiences through meaning, context and intent. Get scalable precision with Dynata and Samba TV for your next campaign.
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Awesome work Gabe Goldstein & Dawn Valandra for setting this partnership up. Excited to continue to build this partnership globally with Sean Brown Michael Craig John Bulgrin Therese Eriksson Bella (Han) Tao Andrea N.