Michelin’s Post

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When a tire meets a watchmaker… beautiful things happen. ⌚ What started in 1919 as a simple “M-shaped” tread pattern (yes, the one designed to push water away and keep you safely on the road) has just inspired one of the most exciting collaborations of the year.   BRM Chronographes imagined a watch that carries a little bit of Michelin in every detail: 🛞 a crown inspired by our 1919 tire 🔧 three tiny white shock absorbers (hello Bibendum 👋) 🕰️ a dial where the historic tread makes a discreet appearance   Two worlds you wouldn’t naturally put together. And yet… it works. It works perfectly.   Because passion for precision doesn’t choose between wheels and gears.   Limited to 19 pieces.

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Wow, never thought tires and watches could come together like this! Brilliant how every little detail nods to Michelin’s history⌚🛞

Beautiful watch, hope to have one

That’s really something special right there. Bravo 👏🏻.

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