Everyone plans for product & marketing. Few plan for payments — and that's where most APAC expansion plans stumble. Each market in APAC — home to 60% of the world's population — comes with its own complexities: fragmented acquiring landscapes, diverse local payment preferences, evolving regulations, and the constant balancing act between cost, conversion, and customer experience. Without the right payments strategy, cross-border expansion can quickly shift from opportunity to operational challenge. I recently explored this in my article on e27 (Optimatic) — and how, with the right approach and the right partner, payments can actually become a powerful growth lever. 👉 https://lnkd.in/gWjVUjBF
Why APAC expansion plans often fail due to payments
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Big signals from Finch Capital’s State of European FinTech 2025 Europe's FinTech is becoming more mature : smaller number of deals, larger amounts, €3.6 billions was invested in H1 2025 while deal count dropped dramatically ! 👉 Funding concentration: the top 20 rounds by value now correspond to ~73%, the money is going to the companies that have already established themselves rather than the ones that are unknown. 👉 AI is everywhere but still at an early stage : ~21% of the deals are AI, led while the value of those deals represents only ~7% of the total, volume without (yet) large cheque sizes. 👉Payments at a crossroads: stablecoins (Circle), agentic payments and virtual cards are real trends, infrastructure and trust remain the bottleneck. Nowadays, if you are involved in the payments or fintech strategy, just choose one of two options : Become a leader of a niche product or a platform scale !! Both will bring success, however, money, talent and regulation are currently favoring the winners. Read the short report👇and decide: which one would you support in 2026 ?
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Nice articulation and value!