As the TV viewership landscape continues to shift, understanding this behaviour in depth has never been more important to help effectively optimise engagement, and make better, data-driven marketing decisions. Our new State of Streaming report includes data on: - What narrow U.K. subscription streaming preferences mean for platform strategy - How the top streaming shows and movies reveal insight into viewer preferences in 2026 - How different genres drive binge behaviour - What Netflix's 59% share of top originals reveals about competitive dynamics in the streaming wars - How selective household behaviour is reshaping platform differentiation and pricing strategies Check it out below and get in touch if you want to talk more! https://lnkd.in/geTPjstV #sambatvinsights #stateofstreaming #streaming #ukstreaming #ctv #bingewatching #mediatrends #mediameasurement #marketingstrategy #adtech

The new global report Still Watching from Netflix Ads offers fascinating and insightful perspectives. It highlights how streaming is transforming entertainment into culture, exploring why audiences crave diversity, how fandom drives real-world engagement, and what all this means for brands aiming to make a meaningful impact with a global audience that’s evolving through streaming. https://lnkd.in/eCFMf2uD #Netflix #StillWatching

Television is being redefined, and our new State of Streaming report (out today) shows how. Streaming now commands 60% of all TV time, but the real story is in how different audiences watch. The "average viewer" no longer exists, and success now demands understanding highly specific, and often counter-intuitive, viewer personas. “The rules of television are being rewritten now that streaming has become the substantial majority of viewership…As live sports, films, and cultural moments have moved to streaming, publishers and advertisers have a critical opportunity to reach audiences with precision and purpose. The next era belongs to those who harness data, context, and AI-driven intelligence to understand not just who is watching but why, and to act on it in the moment.” - Samba TV CEO and Co-founder Ashwin Navin Download the full report now for must-have insights to inform your 2026 strategy: https://lnkd.in/gBzWWAna #SambaTVInsights #StateofStreaming #SambaTV #CTV #Streaming #MediaMeasurement #MarketingStrategy #AdTech #AgenticAdvertising #Data

Comscore, Inc., a Broadsheet Communications client, just unveiled its flagship State of Streaming Report, and ADWEEK got an exclusive preview.  Ad-supported streaming is ”growing FAST,” with nearly half of all Netflix household viewing hours now coming from its ad-supported tier, up from 34% last year. It’s part of a broader shift across the industry: The Walt Disney Company, Netflix, Prime Video, and HBO Max all saw double-digit gains in ad-supported viewership. Free ad-supported streaming services saw 43% year-over-year growth, bringing total hours watched to 1.8 billion. Connected TV streaming now reaches 96.4 million U.S. households, up nearly a million year over year. The takeaway? Viewers want flexibility and value, and ad-supported models are meeting them there. Read more in Bill Bradley’s ADWEEK piece today here and download the Comscore report here. #Comscore #Streaming #AdSupported #FAST #MediaTrends #Adweek #BroadsheetPR

A new report shows that while consumers value the flexibility and choice that streaming platforms like Netflix, Prime Video and Disney Plus provide, many are growing frustrated with the ongoing fragmentation of the streaming landscape.   The report – from Gracenote, Nielsen’s content data business unit – is based on survey responses from 3,000 consumers in six countries: the United States, the United Kingdom, Germany, France, Brazil and Mexico. Though the majority of respondents said they enjoyed the overall streaming experience, forty six percent said it is getting hard to find a show, movie or live event they want to watch because there are too many services.   For those who aren’t sure what they want to watch, the abundance of services and content makes it harder to find something appealing. Even for those who know what they want to watch, finding it is difficult and time consuming. Currently, it takes an average of 14 minutes for viewers to find something worth watching. Consequently, about one in five said they decided to do something other than watch television when their searches come up empty. And nearly half would consider cancelling a service because they can’t find something to watch, with more than 50% of viewers 18 to 44 saying that.   Accordingly, two-thirds of those surveyed want a service that will tell them where to find a specific even if it’s on a different platform. The same percentage of respondents (66%) said they would prefer a single guide or menu that provides information about all available content across all content sources. #streaming #television #streamingservices #streamingplatforms https://lnkd.in/e_GEecMG

Streaming subscription prices keep rising, yet subscriber demand remains resilient—suggesting entertainment is a price-inelastic good and consumers view premium content access as essential, not discretionary. This gives major platforms strong pricing power, even as viewers adapt through tiers and bundling, rather than abandoning streaming altogether. #Streaming #Media #EntertainmentIndustry #DigitalMedia #SubscriptionEconomy #ConsumerBehavior #PricingStrategy #OTT #BusinessTrends #MediaInsights https://lnkd.in/gTFpPN8P

🕺 Marketing to a Gen Z - but do not know how? Too much doom scroll, too little attention - cut the clutter and stream on.... 🔮 Gen Zs and Millennials are x more likely to go to Netflix to find something new to watch, versus its closest competitor. (Fill in the x after reading the report!) 📺 Still Watching — a new global report from our Netflix Ads — unpacks how streaming is transforming entertainment into culture. Explore the why behind variety, the how behind fandom driving action, and the what it takes to create an impact. #netflix #streaming ➡️ Read the full report here: https://lnkd.in/ePaDKyue

🚨Did you know nearly half of streaming users are willing to cancel a service because they can’t easily find something to watch? 📊For our flagship State of Play report, we asked consumers in the U.S., U.K., Germany, France, Brazil and Mexico how they rate current streaming experiences, what they’re looking for in content discovery capabilities and much more. Here are just a few of the key findings: ▶️32% of streaming users feel that content and service fragmentation negatively affects their TV experience ▶️Consumers spend an average of 14 minutes searching for something to watch ▶️66% of viewers want a single guide presenting content information across all services What’s clear is that video platforms must deliver experiences that help their users quickly connect to the content they want. Those that don’t risk losing valuable subscribers. Download the 2025 State of Play report now for free: https://lnkd.in/e_s7vX6m #SVOD #contentstrategy #streamingwars #gracenotedata #viewerengagement #trends #innovation #mediaandentertainment

We've all had the experience of turning on our favorite streaming platform and not being able to find something to watch. Well we dove deep into these challenges in our newest streaming report and found some interesting insights from viewers, including: It now takes 14 minutes on average to find something to watch ⏱️ 49% say it’s likely that they would cancel a subscription because they can’t find something to watch 📺 45% say that the saturation of streaming services and content is overwhelming 🎥 To read these insights and more, download our new State of Play report today! https://lnkd.in/e_s7vX6m #streaming #metadata #report #netflix #disney #paramount #amazon #apple

We partnered with Netflix for their first ever global streaming trend report. Discover how streaming has united fandoms and deepened engagement amongst Gen Z and Millennials. So what does that mean for advertisers and marketers? Read on: https://lnkd.in/guEUQSRA