VML’s Post

Commerce is collapsing and rebuilding, and agentic commerce is the shift redefining it all. In WARC’s Future of Commerce Media 2025 report, Tyler Murray, Chief Enterprise Solutions Officer at VML, highlights a simple truth: this isn’t a new channel, it’s a new customer. AI becomes the merchant, decisions become delegated, and brands must become machine-readable to stay visible. Consumers are ready. The infrastructure is catching up. The brands that win will prove their values with data, not claims, and balance functional excellence for AI with cultural relevance for humans. Read more here: https://lnkd.in/eXGejCP7 #WARC #VML #AgenticCommerce #FutureOfCommerce #AITransformation #MarketingStrategy VML Enterprise Solutions