Meet Andrew John Virtue Dobson, founder of DobberNationLoves. Over nearly two decades, Andrew has transformed his personal passion for travel into a thriving luxury media brand. Here's how he’s adapted his strategy over the years to build a sustainable and impactful business: 🌍 Leveraging an ad-supported business model through a robust partnership with Mediavine, a Google Certified Publishing Partner, ensures financial viability while keeping content accessible. 🌍 Maintaining over 90% editorial content, a testament to prioritizing creative freedom and audience value through strategic ad management. 🌍 Adapting from early blogging formats to embracing new platforms like YouTube, demonstrating foresight in a dynamic industry. For actionable insights on building an enduring, ad-supported business, dive into Andrew's full story: https://goo.gle/4lKAcoF #GoogleAdManager #CreatorEconomy #PublisherSuccess #AdMonetization
Google for Publishers
Technology, Information and Internet
Unlock ad revenue potential for publishers, content creators, and developers.
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
- Website
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https://www.google.com/ads/publisher/
External link for Google for Publishers
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
Updates
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How critical is ad quality when it comes to user retention in your app strategy? Our new global study on ad quality, in partnership with Deloitte, reveals that 6-7% of users churn from an app with just ONE exposure to a single disruptive ad feature. This unlocks a huge opportunity to boost retention and achieve better business outcomes by creating positive player experiences. Check out the report to learn more → https://goo.gle/46ODwLv #GoogleAdMob
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Maintaining the health of your #GoogleAdSense account is crucial for consistent earnings. It's all about understanding and steering clear of common policy violations. Stay informed to protect your ad serving and keep your site monetized: https://goo.gle/3Uo7qPe
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Team up with one of our Google Certified Publishing Partners (GCPPs) ✨ Our partners are meticulously reviewed experts that can provide you with the right tools that can help grow your ad revenue and strategize across many areas including setup, optimization, and maintenance. So you can focus on what you love — creating great content. Find the right partner for you: https://goo.gle/3Hjh1Ea
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Why choose #GoogleAdSense for your website or app monetization? Beyond just displaying ads, Google AdSense uniquely delivers in these 3 key areas: ✅ Direct connection to Google Ads ✅ Flexible earnings ✅ Automatic access to high demand Explore more benefits of Google AdSense for your publishing business: https://goo.gle/4mhW77x
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Clearly define your ad spaces ✨ An ad unit represents the spaces on your site or app where you want to show ads. It defines attributes like ad size and is crucial for targeted campaign delivery. Here's a more detailed breakdown on ad units in #GoogleAdManager: https://goo.gle/3IYlzQS
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Instabridge achieved a 100% increase in app open revenue with #GoogleAdMob Mediation 👏 They leveraged this success by strategically utilizing AdMob's tools including: 📈 eCPM floors ⏱️ Frequency caps 🤝 New network partnerships This strategic focus on app open revenue contributed significantly to their overall earnings. Learn more about enhancing your app's revenue with AdMob: https://goo.gle/3UMMkdu Carl Hasselskog #AppMonetization #MobileAdvertising
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Looking for new ad revenue strategies? Use Jobzz as inspiration 📈 With AdSense collapsible anchor ads and Google Analytics, they were able to maintain user experience while driving a 51% increase in revenue. Learn how you can leverage anchor ads: https://goo.gle/4ohtl8o
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For publishers aiming to maximize #GoogleAdSense earnings, prioritizing user experience is paramount. A high-quality UX not only aids in site approval but also drives engagement and revenue. Strategically optimize areas like: 📌 Providing valuable, engaging content 📌 Ensuring clear navigation & accessible contact information 📌 Achieving quick page load times These elements foster trust and enhance the user journey. Learn more: https://goo.gle/45lT1cy