Did somebody ask for more streamlined campaign management? 🤩 With new integrations between #CampaignManager360 and Typeface, unlock AI-powered solutions that can help you: 🚀 Generate ready-to-launch assets that are customized to fit campaign objectives in a fraction of time. 📈 Manage campaigns seamlessly using Typeface integrations to optimize ad performance. ✔️ Prioritize brand consistency using Dynamic Brand Hub to manage assets variations and Campaign Manager 360 workflows. Learn more about Campaign Manager 360’s exciting new partnership: https://goo.gle/42voBU4
About us
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Learn more at g.co/marketingplatform
- Website
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http://g.co/marketingplatform
External link for Google Marketing Platform
- Industry
- Advertising Services
- Headquarters
- Mountain View, California
Updates
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Get certified in the Google Marketing Platform tool you use often. From Display & Video 360 to Campaign Manager 360 and everything in between, have you completed a certification? If yes, tag a friend you think would benefit from becoming #certified in their skills. #DV360 #CM360 #SA360 #TagManager #Analytics360
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#GML2025 is back on May 21, 2025 🎉 We will be announcing our latest ad innovations across Google and YouTube. Secure your digital seat and register today → https://goo.gle/4cCuC4L
You’re invited to Google Marketing Live on May 21, 2025! Get a virtual front-row seat to groundbreaking ad innovations across Google and YouTube — where discovery starts and decisions are made. Register for #GML2025 today ➡️ https://goo.gle/4ieVGIf
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It’s time to level up your CTV strategy! Excited to share Tubi's direct integration with Display & Video 360 that will unlock more opportunities for advertisers. Check it out ⬇️ #DV360
Smarter CTV buying starts now. Tubi is now directly integrated with Google Display & Video 360, giving advertisers a more efficient, cost-effective way to access our premium, brand-safe inventory. This integration unlocks key capabilities – like the ability to layer on PAIR and Google Audiences, and consistent genre targeting across every impression – for smarter targeting and better reporting. Want to learn more? Get in touch with the team → https://lnkd.in/dsnm9x77
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Our very own Andreas Lux-Wellenhof graced the stage with industry thought leaders at Advertising Week Europe 🥳 Read Anne's post to see what's new ↓
It was a privilege to share the stage at Advertising Week Europe with Naomi Walkland, Andreas Lux-Wellenhof, and Jack Benjamin, discussing the latest and greatest updates from Spotify Advertising We are introducing new ways to buy, create, and measure ads on Spotify, and are incredibly excited to announce the launch of the Spotify Ad Exchange, offering direct, unparalleled access to our inventory for programmatic buyers via their preferred DSPs 🔥
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✅Preview Mode is the tool for you. Dive into more ways Preview Mode and other Google Tag Manager features can make it easier for you to manage your campaigns ➡️ https://goo.gle/41ZHyhj
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Do you know where your money goes? Your programmatic budget may be lost to hidden fees! Ask your Demand Side Platform for a full cost breakdown to be sure you get your fair share. Contact your seller to learn more. #ProgrammaticTransparency
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We're thrilled to partner with Spotify Advertising as they launch the Spotify Ad Exchange. Advertisers can now seamlessly integrate Spotify into Display & Video 360's omnichannel campaigns, gaining easier access to high-quality inventory and Spotify's hyper-engaged audience, at scale. Get started: https://goo.gle/3Yh0XYC
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With GA predictive audiences on #DV360, you can better optimize your campaigns and personalize advertisements based on patterns of user behavior. If you’re in the market to achieve peak ad performance through targeting, dive into Asda’s success story ⬇️
Trying to find profitable customers and drive sales? That’s what leading UK supermarket Asda set out to do — turn swing customers into loyal fans. With the help of Spark Foundry, they implemented a winning digital strategy that blended their existing Google affinity audiences with new GA predictive audiences on #DV360. And the results speak for themselves: 📉 48% lower CPA (cost per acquisition) 📈 84% lift in ROAS (return on ad spend) Emulate ASDA’s success with predictive audiences: https://goo.gle/3FD8drr