Increase reach and resilience through app and agent replication
Unlock incremental revenue by replicating and migrating apps to Azure, with built-in multicloud flexibility and co-sell support through Microsoft Marketplace.
Overview
Reach more customers with replication and innovation
Meet your customers where they are
Get in front of Microsoft’s global ecosystem, including thousands of global sellers and millions of customers.
Expand to new markets faster
Replicate with minimal friction with tooling, reference architectures, and templates.
Maximize revenue across channels
Unlock new customer channels with co-sell opportunities and marketplace transactions.
USE CASES
Replicate, modernize, and deploy agents and AI apps to Azure, fast
- Use the free Azure Migrate tool to discover and assess your infrastructure. Get a full picture of what you have, what it costs, and what it’ll take to move.
- Map your environment and generate insights that help you make the case for Azure. Show how replication and modernization leads to expanded reach and better ROI.
- Not everything needs to move at once. Create a phased migration plan that fits your architecture and business goals. Right-size resources for performance and cost, and modernize where it makes sense.
- Azure’s flexible pricing models and cost management tools enable you to optimize cloud spending.
GET STARTED
Accelerate innovation and scale
Lead with precision using trusted tools and offers to assess, replicate, and deploy seamlessly.
ISV Success
Empower developers with free guidance and technical resources
Access benefits and resources that help software companies replicate, migrate, and build AI apps, publish on Microsoft Marketplace, and grow sales with global reach.
Marketplace Rewards
Access go-to-market benefits and rewards
Accelerate marketplace sales with 1:1 guidance to optimize your listing, marketing support to generate leads, and customer insights to prioritize the right opportunities.
Microsoft for Startups
Solve startup challenges with confidence
Designed for founders that are ready to start their business, Microsoft for Startups provides benefits and support that help you build the best big idea.
Success stories
Turning innovation into new markets
Resources
Guides and support to accelerate your replication and modernization journey
FAQ
Frequently asked questions
- App migration involves moving applications and workloads from one environment, such as other cloud platforms or on-premises infrastructure, to Microsoft Azure. It’s needed when organizations want to modernize legacy systems, consolidate operations, or gain more value from their cloud investments. In multi-cloud environments, migrating to Azure can simplify management, reduce costs, and improve integration with Microsoft services. It also unlocks broader customer reach through Microsoft Marketplace, global scalability, and faster innovation with built-in AI, analytics, and automation, making it a strategic move for long-term growth.
- The Microsoft app migration process typically includes assessment, planning, choosing the right migration strategy (rehost, refactor, rearchitect, or rebuild), executing the migration, and optimizing post-migration. Microsoft offerings like ISV Success can help streamline these steps.
- App replication is the process of duplicating applications and their data to a new environment, such as another cloud platform, without disrupting the original system. It supports modernization by enabling testing, validation, and phased transitions, which reduces downtime and risk. In multi-cloud strategies, replication plays a key role by allowing organizations to run workloads across multiple platforms, avoid vendor lock-in, and optimize for performance, cost, or compliance. Replicating to Microsoft Azure enhances global scalability, improves integration with Microsoft services, and expands customer reach through Azure’s ecosystem, accelerating innovation and business growth.
- Microsoft offers several tools for app replication and migration, including Azure Migrate, Azure Site Recovery, and Azure App Service Migration Assistant. These tools help assess readiness, automate replication, and ensure smooth transitions to the cloud.
Continue your journey
Not sure where to start?
Get personalized resources and step-by-step guidance from app advisor.
Marketplace community
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Access resources, share feedback, and connect with experts committed to helping you scale, migrate, and grow.
Marketplace blog
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