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Innovate rapidly with ISV Success

Take your software development company to the next level with ISV Success. Build and publish applications and agents faster with powerful AI developer tools, consultations, and technical guidance—then grow your sales through Microsoft Marketplace.
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Benefits

Accelerate development—and your business—with Microsoft

Turn software into sales

Collaborate with Microsoft sellers and more than 500,000 partners to expand your reach and accelerate deal opportunities through Microsoft Marketplace.

Use cloud sandboxes

Gain access to explore, learn, demo, develop, and test a suite of cloud products as soon as you enroll.

Build faster with credits and tooling

Get Azure sponsorship credits and easy access to the latest AI models to build your next solution.

Earn sales and marketing perks

Take advantage of Marketplace Rewards—sales and marketing benefits essential to growing your business and that you earn based on your Marketplace performance.

Tap into technical consultations

Get 1:1 support from experts and 24/7 access to the Azure Support Plan, including one-hour response times.

Learn from fellow innovators

Connect with software development communities to ask questions and learn from other builders.
Eligibility

Are you eligible for benefits?

To participate in ISV Success partner companies must:

  1. Have an application or agent in development.
  2. Give the app or agent a business-to-business (B2B) focus.
  3. Intend to publish the app or agent to Marketplace.
  4. Join Microsoft AI Cloud Partner Program.
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What’s included

Exclusive rewards for software companies

Included

Core package

$126,000 (USD) value for the first year [1]

All partners gain access to this package upon joining ISV Success to publish an application to Marketplace.

Expanded package

$151,000 (USD) value for the first year [2]

Based on prior performance and a desire to transact on Marketplace, partners can receive invitations for these additional benefits.

Advanced package

$176,000 (USD) value for the first year [3]

Based on Certified Software Designation (CSD) status, partners get access to this package upon enrolling in ISV Success.

Microsoft Azure Sponsorship credits

$5,000 (USD)

$25,000 (USD)

$50,000 (USD)

Azure Standard Support Plan

$1,200 (USD)

$1,200 (USD)

$1,200 (USD)

Dynamics 365 sandbox

$40,500 (USD)

$40,500 (USD)

$40,500 (USD)

Microsoft 365 E5 developer subscription

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GitHub Enterprise Cloud

20 seats,

$5,040 (USD)

20 seats,

$5,040 (USD)

20 seats,

$5,040 (USD)

GitHub Copilot

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$5,000 (USD)
$5,000 (USD)

Visual Studio Enterprise

25 seats,

$75,000 (USD)

25 seats,

$75,000 (USD)

25 seats,

$75,000 (USD)

Limited Access features for Azure AI services

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GitHub Copilot Certification

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Microsoft Certified: Azure AI Fundamentals

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Microsoft Certified: Azure AI Engineer Associate

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Microsoft Certified: Azure Data Scientist Associate

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[popover:Development and publishing consults] 

3 hours

50 hours

50 hours

Webinars and workshops

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Cash incentives

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$150,000 (USD)

Success stories

Businesses accelerate their success by partnering with Microsoft

Learn how software companies use exclusive offerings to innovate without having extensive AI expertise or increasing operational costs.
FAQ

Frequently asked questions

  • ISV Success provides resources for building AI-powered apps with Azure AI Foundry, access to Azure Cognitive Services, and training sessions for using AI tools. Copilot developers can also take advantage of additional software company support, including events, expert consultations, and product benefits.
  • Software development companies who are building business-to-business (B2B) applications on the Microsoft Cloud and intend to publish through Microsoft Marketplace are eligible for ISV Success benefits—free for 12 months with no commitment to renew. 

    After 12 months, participants are eligible for a discounted renewal package with a $1,500 (USD) annual fee.

  • Yes, ISV Success benefits can complement other Microsoft offerings. You can’t stack Azure sponsorships, but you can toggle between subscriptions.
  • For renewal, you need to continue developing B2B apps, meet publication requirements, and maintain your Microsoft AI Cloud Partner Program status. The annual renewal fee for the Core Package is $1,500 (USD). 

    For the Expanded Package, you’ll be invited by your ISV Success Engagement Manager based on performance criteria and intent to transact through Marketplace.

  • Through Marketplace Rewards, software development companies receive sales and marketing support, including listing optimization, social promotion, and Azure Sponsorship to create and run demos—helping you significantly boost marketplace sales.
  • ISV Success helps facilitate the publication of transactable offers through Microsoft Marketplace, which is essential for accessing co-sell benefits, including technical consultations that can help boost your listing and accelerate sales. 

    Additionally, you can access on-demand resources, Office Hours, and the Marketplace Community to get questions answered about transactable publishing.

  • ISV Success supports software development companies that offer transactable professional services only if the service is attached to a transactable app owned by the same software company. Publishing a professional service alone does not qualify for enrollment or renewal.

    For Marketplace Rewards, Marketplace Billed Sales (MBS) from professional services will not count towards the MBS tier. Only MBS from transactable apps will unlock Marketplace Rewards benefits.

Continue your journey

  1. [1]
    Core: $1,500 (USD) yearly renewal fee.
  2. [2]
    Expanded: $4,000 $1,500 (USD) yearly renewal fee, limited time.
  3. [3]
    Advanced: No cost.