Use case – e-commerce AI agent
AI agents are reshaping the way businesses engage with customers—offering personalized, real-time assistance that feels conversational yet deeply functional. In the food and retail industry, this shift opens up new possibilities for enhancing the customer experience, streamlining operations, and building brand loyalty through intelligent automation. In this section, we are going to explore a concrete example in this industry.
Scenario description
We’re going to build an AI agent for a real-world scenario: a modern, family-run Italian eatery called Mammachepiada
. This piadineria—named after the expression "Mamma che piada!"
, which loosely translates to "Wow, what a piadina!"
—has recently expanded its business by launching an online shop.
At its core, Mammachepiada
is known for freshly made piadine, filled with high-quality Italian ingredients: prosciutto crudo, stracchino cheese, grilled...