The rebels – examples of red ocean products
Red oceans are markets that have become inhospitable environments with a full, mature, and developed competitive landscape. In this environment, many paths have already been formed and you have to choose one to live in and serve. You still have the option to create something new and you can employ many strategies to beat the competition and specialize, but you’re challenged with having enough intuition to see what the next step should be. Part of the challenge with having such a diverse and thriving ecosystem of competitors is that it’s hard to know what direction you want to really go in, or which competitors are truly taking a piece of your business.
Intercom, an Irish-founded company headquartered in San Francisco, has grown to become a major player in the customer communication and support software space globally. Operating in a highly competitive, red ocean environment, they face a crowded market of well-established...
