Causality and business
In this section, we’ll describe a couple of real-world use cases where causal systems have been successfully implemented to address business challenges and discuss how causality intersects with business frameworks.
How causal doers go from vision to implementation
Geminos is a US-based company, with a mission to help businesses across industries solve their challenges using causality. One of Geminos’ success stories that I particularly like comes from their engagement with an industrial manufacturer of metal products; let’s call them Company M.
I like this story, because it emphasizes the broad applicability of causality that goes way beyond the most popular cases in marketing and econometrics.
Let’s see how it worked.
Company M was interested in optimizing the process of production of one of its products. They formulated four main questions:
- How do we minimize an important characteristic of product P?
- Which...
