The pioneers – examples of blue ocean products
When we think of pioneers, we think of those who go into uncharted territories with curiosity and are rewarded for their bravery. Blue oceans are especially difficult to navigate because you are creating demand for a product and, in essence, creating a market. The belief and vision required to survive the uncertainty in this kind of market is something very few people can sustain for very long. The evangelism, experimentation, and mission-building make pioneers stand out from the crowd. The first path to be forged carries with it an inherent virtue. All subsequent paths have you to thank for laying the foundation.
With pioneers, we wanted to focus on companies that were seeking new categories or use cases for their products. These are companies that are finding new paths to create demand for what they offer, and these companies create demand for themselves in multiple ways. This is what’s referred to as a blue ocean...
