
SAS IS A LEADER
IDC MarketScape: Worldwide Data Integration Software Platforms, 2025
This IDC MarketScape report recognizes SAS' strengths to include:
- Broad, integrated data engineering in a single platform,
- Operational readiness with orchestration, DevOps and governance,
- Openness for multi‑coding languages and multi‑engine execution, and
- AI‑assisted engineering and synthetic data for productivity and privacy.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.
Consider SAS when a unified, governed data engineering experience is required alongside advanced analytics and decisioning on a single, cloud-native platform. SAS is particularly well-suited for regulated and mission-critical environments that value lineage, data quality and policy controls embedded within the pipeline tooling; for teams seeking multi-language workflows with in-database optimization; and for programs that can benefit from AI-assisted pipeline development and synthetic data to accelerate delivery while safeguarding sensitive information."
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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.