APRIL 27 – 30 | GAYLORD TEXAN | GRAPEVINE, TX

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The conference where leaders, users and partners come together to learn and level up.

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Walk in ready to learn.
Walk out ready to deliver.

Moments that make a difference.

200+

breakout
sessions

50+

workshops &
labs

20+

certification
opportunities

10+

networking
hours


Three-plus days. Transformational impact. SAS Innovate delivers the hands-on skills and strategic insights your team needs to drive real business value from data and AI.

Business Leaders

Bring your entire data and AI team. Technical experts tackle labs and pursue certifications. Leaders dive into strategy and learn from peer case studies. Everyone leaves understanding how to connect code to commercial impact. Group pricing available.

The conference provided exceptional value through its insightful presentations, valuable networking opportunities and well-organized structure. I left feeling inspired and equipped with new knowledge and connections.” Nishant Gaurav BlueCross BlueShield of South Carolina
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Technical Users

Level up your data and AI game with hands-on labs, expert-led workshops and on-site training. Go deep on ML, forecasting, risk, fraud and more. Code alongside SAS experts and leave with skills you can implement immediately.

I hadn't been to SAS Innovate for nine years. I avoided them due to what I thought was a dog and pony show to sell us additional products. I was wrong and regret I never made it back until now. This was the best conference I have ever attended, and I thoroughly enjoyed meeting the SAS staff, training and networking with my peers. I will try to make every conference from now on. And I will encourage everyone that touches SAS to attend a conference at least once (if not more).” Wayne Butt Fifth Third Bank

Why attend

From the networking opportunities to the quality and variety of session content to the amazing lineup of speakers – not to mention tons of fun – attendees love SAS Innovate.

Fuel your future

Get hands-on experience with the latest in data and AI. Discover how trusted innovation can fuel your next big move.

Connect with the bold

Rub elbows with the boldest minds in analytics. These aren’t just conversations; they’re catalysts.

See what’s possible

Whether it’s main-stage moments or customer stories, see how organizations like yours are using SAS to solve the unsolvable.

Experience the unexpected

From rodeos to puppies to front-row seats with incredible speakers, SAS Innovate is where business meets unforgettable.


Real people. Real stories. Real excitement.

See what makes SAS Innovate unforgettable.


Join us at the Gaylord Texan for SAS Innovate 2026!