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Guided By: Presented By: Prof. Rita Rangnekar Mohit Khatri

The document summarizes an internship at Outlook India magazine. It discusses orientation which covered the company background and internship tasks of new customer acquisition, existing client servicing, and business development. It then provides context on the growth of the Indian media industry. The internship included sales training covering techniques like using neuroscience and data to predict buying behavior. The intern concluded they learned valuable skills like convincing power, interacting with people, and identifying potential customers through the real-world experience of the internship.

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Hitesh Nanda
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66 views11 pages

Guided By: Presented By: Prof. Rita Rangnekar Mohit Khatri

The document summarizes an internship at Outlook India magazine. It discusses orientation which covered the company background and internship tasks of new customer acquisition, existing client servicing, and business development. It then provides context on the growth of the Indian media industry. The internship included sales training covering techniques like using neuroscience and data to predict buying behavior. The intern concluded they learned valuable skills like convincing power, interacting with people, and identifying potential customers through the real-world experience of the internship.

Uploaded by

Hitesh Nanda
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Guided By: Prof.

Rita Rangnekar

Presented By: Mohit khatri

Prelude Insight of Media Industry Outlook Group The Project Interpretation and Analysis Learning Conclusion

The internship began on 9th April. Orientation was held on the first day in which the following aspects were discussed: 1) Background of the company. 2) Detailed description of tasks being performed during the SIP. The tasks included new customer acquisition, existing client servicing & business development.

The Indian entertainment and media sector is one of the fastest growing sectors in the economy The key reasons favouring the rapid growth of the media sector are the demographic and economic factors buoying Indias development with a majority of the population below the age of 35, and increasing disposable income in Indian households Outlook, India Today, The Week, and Tehelka are

the major players in the magazine industry.

Outlook is one of India's four top-

selling English weekly newsmagazines. Owned by Rajan Raheja group Started In October 1995 Went online in 1998

ON

JOB SALES TRAINING

THE

Corporate houses Local newspaper vendors & stalls

Readers of other English magazines


Current readers of Outlook (for renewals)

1. A seismic shift in the way we sell 2. CEM Customer Experience Management

3. Coaching
4. Markets of one 5. The polarisation of selling and buying 6. Field sales team numbers to halve 7. Educate and facilitate 8. Its not WHAT you do but WHY and HOW you do it 9. The Sales Brain using neuroscience to sell

10. Using scientific data to predict B2B buying behaviour

By doing sales in Outlook I was able to sharpen my following skills: Convincing power Interaction with people Ability to identify potential customers Patience More importantly I have no EGO and I am ready to learn more.

The 2 month internship in Outlook India was truly a wonderful learning experience. I got to know how a company functions and how people behave in an organization I came to know what sales is all about and how difficult it is More importantly I discovered a new self of me and was able to identify my potentials and weaknesses to the fullest.

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