Betta Butter? Betty Butter!
Betta Butter? Betty Butter!
Group 2:Radhika Ajgaonkar 02 Neha Joshi 17 Shifa Merchant 25 Neha Desai 09 Pooja Panchal - 29 Parag Arsekar 04 Varun Sama - 35 Kaustubha Chandola - 06 Ankur Mishra - 26
Brand Identity
Nondescript brand of butter No brand recall For the masses
Identity
Positioning
Image
No image
Perception
Low quality to be bought as a last resort
OOH
Print Advertisement
Packaging
2. When to advertise ? 1. All year long 2. Special promotions during the festivals
3. What media type to use ? 1. TV 2. Print 3. Radio 4. OOH