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Betta Butter? Betty Butter!

9th Desicreative Adchat was successfully held at Welingkar's college,Mumbai on 16th October,2012 and The Jury were - Govindarajn T: National Creative Director at Hanmer MSL and Sachin Karle, Executive Creative Director at Hanmer MSL.

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0% found this document useful (0 votes)
71 views14 pages

Betta Butter? Betty Butter!

9th Desicreative Adchat was successfully held at Welingkar's college,Mumbai on 16th October,2012 and The Jury were - Govindarajn T: National Creative Director at Hanmer MSL and Sachin Karle, Executive Creative Director at Hanmer MSL.

Uploaded by

akatkar_2
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Betta Butter? Betty Butter!

Group 2:Radhika Ajgaonkar 02 Neha Joshi 17 Shifa Merchant 25 Neha Desai 09 Pooja Panchal - 29 Parag Arsekar 04 Varun Sama - 35 Kaustubha Chandola - 06 Ankur Mishra - 26

Brand Identity
Nondescript brand of butter No brand recall For the masses

Identity

Positioning

Image
No image

Perception
Low quality to be bought as a last resort

Branding Objectives - Betty Butter


Betty Butter wishes to Create and build awareness of the brand Create favorable attitudes and perceptions of the brand Gain market share Position as the go-to brand of butter in the market

OOH

Print Advertisement

Packaging

Betty Butter Media Strategy


1. Where to advertise ? 1. TVC 2. Print Major dailies 3. Radio jingles on FM radio 4. OOH 5. On ground Promotions

2. When to advertise ? 1. All year long 2. Special promotions during the festivals
3. What media type to use ? 1. TV 2. Print 3. Radio 4. OOH

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