A STUDY ON BRAND
PREFERENCE OF MOBILE
PHONES
Questionnaire Prepared By:
Dinesh Sukumar
Dubai, UAE
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Section A: Personal Informations
1. Name:
2. Gender
Male Female
3. Marital Status
Married Single
4. Age Group
10 - 20 20 - 30
30 - 50 50 & Above
5. Occupation
Self Employed
Professional
Salaried
House wife
Student
Others
6. Education Level
University degree & above
High School
Elementary Level
Illiterate
7. Income Level (per month)
< 10000
< 30000
< 50000
Greater than 50000
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Section B: About mobile phones
8) Which mobile phone you are using.
A) Nokia B) Samsung
C) Sony Ericson D) LG
E) Motorola F) iPhone
G) Blackberry H) Others
Specify
9) Please write the model of your phone
(example: Nokia 1100, Ericson k800i, etc.)
10) How long you are using the mobile phone
Less than 1 year
1 – 2 years
2 – 4 years
Above 4 years
11) What are the reasons for using the above mentioned model.
A) WAP
B) Just to talk on it
C) Use GPRS function
D) Receive Email & SMS
E) Down Load Files
F) Others (Specify
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12) How often do you change your mobile phone
Less than 1 year
1 – 2 years
2 – 4 years
Above 4 years
13) What phone Accessories do you have
A) Handsfree
B) Bloothooth Head Set
C) USB Data Cable
D) Memory Card (SD Card)
E) Others
14) Latest Mobile facilities which you are aware of:-
(Can tick multiple boxes of the facilities you know.)
A) GPRS
B) 3G
C) MMS
D) BLOOTOOTH
E) INFRARED
F) VIDEO CALL
G) OTHER FACILITIES (Specify)
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15) What is your favourite brand in Mobiles?
(Please choose your 3 favorite brands in order of preference from the brands in the table below. 1-most favorite,
3-least favorite.)
1 2 3
A) Nokia
B) Samsung
C) Sony Ericson
D) LG
E) Motorola
F) iPhone
G) Blackberry
H) Others
Specify the brand.
16) Why you like the brands you chose above?
(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat
important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)
1 2 3 4 5
A) Advertisement
B) Appearance
C) Price
D) Functions
E) Quality
F) Brand Image
G) Service
H) Recommended by friends
I) Others
Specify.
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17) Do you prefer phones to be
Slim or medium or thick
Light or medium or heavy
Small or medium or large
18) What would you be willing to pay for a mobile phone
< 10000
10000 to 20000
20000 to 40000
Any amount
19) Do you think prolonged use (use under long period) of mobile phone would cause
health problem e.g. cancer
Yes No No Comment
20) Where did you often see the mobile advertisement?
A) TV B) News Paper
C) Magazine D) Online
E) Outdoor F) Radio
G) Leaflets
H) Others Please specify
21) Consider the TV advertisement you like – what brand is it promoting
A) Nokia B) Samsung
C) Sony Ericson D) LG
E) Motorola F) iPhone
G) Blackberry H) Others
Specify
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22) Which of the following would impress you the most?
(Please indicate the important of below factors when you choose the brands. 1-very important, 2-somewhat
important, 3-neither important nor unimportant, 4-less important, 5- unimportant.)
1 2 3 4 5
A. Slogan
B. Picture
C. Color
D. Story
E. Spokesperson
F. Music
G. Others
H. Recommended by
friends
I. Others (Specify)
23) After seeing the advertisement above did you like the mobile brand from then on.
(Briefly Explain the reason in the below box)
Yes No
24) What changes do you want the manufactures to make in their brands.
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25) Are there any general comments you would make about what you like/dislike
about mobile phones? (This could be pricing, location of sales, reception, colour,
memory, or anything else.)
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A special thanks for your answers. All answers and your personal information will be
kept confidential unless agreed otherwise. These answers will be part of a global
study on use of mobile phones and services, and users’ expectations and needs.
The study will be published as a book, and it can be used by mobile phone
manufacturers, mobile application developers and service providers in designing
devices and for improving the marketing strategies
I am gathering this information as an independent writer. We represent the studies
made in VLB Janaki Ammal College. It will be appreciated if you can put your
personal notes, your valuable comments, your views and other mobile phone related
comments etc. in the page enclosed with this questionnaire.
With Warm Regards,
Dinesh Sukumar
Dubai, UAE
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Special Comments
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